Bachelor of Arts, Major in Media and Communication: Emerging Media and Innovation Concentration
Emerging Media and Innovation
The Emerging Media and Innovation concentration prepares students to create what's next in digital media. Through hands-on learning, students explore artificial intelligence, immersive media, and digital storytelling while developing creative and technical skills needed to succeed in the new industry. Graduates are prepared to identify future trends, create innovative media experiences, and address the ethical and societal challenges facing the future of communication.
Requirements
All students declaring a major or minor in Media and Communication are required to receive a grade of C or better in all MCEM, MCFL, MCJR, MCOM, MCPA, and MCPD courses.
The University requires all undergraduate students to complete at least six hours of writing enhanced courses within the discipline, of which three hours must be advanced.
Additional information: Reference the Program Landing Page for additional information, such as cost, delivery format, contact information, or to schedule a visit.
| Code | Title | Hours |
|---|---|---|
| Bachelor of Arts, Major in Media and Communication: Emerging Media and Innovation Concentration | ||
| Core Curriculum | ||
| Component Area I (Communication) | 6 | |
| Component Area II (Mathematics) | 3 | |
| Component Area III (Life and Physical Science) | 8 | |
| Component Area IV (Language, Philosophy, and Culture) 1 | 3 | |
| Component Area V (Creative Arts) 2 | 3 | |
| Component Area VI (U.S. History) | 6 | |
| Component Area VII (Political Science/Government) | 6 | |
| Component Area VIII (Social and Behavioral Sciences) 3 | 3 | |
| Component Area IX (Component Area Option) 4 | 4 | |
| Degree Specific Requirements | ||
| Foreign Language: WOLC 1411, WOLC 1412, WOLC 2311, WOLC 2312 5 | 14 | |
| MCOM 1130 | Media Literacy 4 | 1 |
| MCOM 1307 | Introduction to Digital Social Media 3 | 3 |
| MCOM 1330 | Media, Culture and Society 1 | 3 |
| MCOM 1371 | Audio Production & Performance 4 | 3 |
| MCOM 2366 | Film Appreciation 2 | 3 |
| Philosophy (PHIL) Course 6 | 3 | |
| Major: Foundation | ||
| MCOM 1332 | Writing For Mass Media | 3 |
| MCOM 2371 | TV & Film Production | 3 |
| MCOM 4371 | Mass Media Law And Ethics | 3 |
| Major Concentration: Emerging Media and Innovation | ||
| MCEM 1125 | Intro to Emerging Media Tech – AI and XR | 1 |
| MCEM 2321 | Spotting Future Trends in New Media | 3 |
| MCEM 2323 | Introduction to Storytelling with Data | 3 |
| MCEM 4329 | Innovation Incubator | 3 |
| MCEM 4351 | New Media Platforms | 3 |
| MCOM 4022 | Special Topic | 3 |
| MCOM 4398 | Professional Internship | 3 |
| or MCOM 4395 | Careers in Film & Media | |
| Concentration: Emphasis Prescribed Electives | ||
| Students must select one Emphasis from the following: 7 | 18 | |
| Emphasis 1: User Experiences | ||
| Immersive Media Prod Tools & Content Creation | ||
| Generative AI Prod Tools & Content Creation | ||
| Immersive Storytelling with 360° Video | ||
| Adv Storytelling with Motion Graphics & Effects | ||
| Ethics in Emerging Media | ||
| Interactive Installations & Experiences | ||
| Emphasis 2: Media Engagement | ||
| Advanced Storytelling and Data Visualization | ||
| Emerging Media Effects & Influence | ||
| Ethics in Emerging Media | ||
| Social Marketing Campaign | ||
| Audience Research & Analysis | ||
| Corporate Media Production | ||
| Option A, B, or a Minor 8, 9 | 15 | |
| Total Hours | 120 | |
- 1
MCOM 1330 satisfies the Core Curriculum requirement for Component Area IV (Language, Philosophy, and Culture) as well as the Degree Specific Requirements.
- 2
MCOM 2366 satisfies the Core Curriculum requirement for Component Area V (Creative Arts) as well as the Degree Specific Requirements.
- 3
MCOM 1307 satisfies the Core Curriculum requirement for Component Area VIII (Social and Behavioral Sciences) as well as the Degree Specific Requirements.
- 4
MCOM 1130 and MCOM 1371 satisfy the Core Curriculum requirement for Component Area IX (Component Area Option) and the Degree Specific Requirements.
- 5
Four courses in one World Language are required.
- 6
Students should select three semester credit hours of PHIL to fulfill the Degree Specific Requirements.
- 7
Students must select one Emphasis from the following: User Experiences and Media Engagement. All coursework must be taken under a single chosen Emphasis.
- 8
Students will select from Option A, Option B, or a Minor. Option A consists of 15 semester credit hours in one Subject Area, and Option B consists of 15 semester credit hours in Business or any minor of their choosing. Any Minor can be paired with this degree; however, a Minor choice with more than 15 SCH will increase the total number of SCH for the degree program above the stated 120 SCH.
- 9
Courses counted toward minors may not be applied to concentrations.
Notes
Students must earn a 2.0 minimum overall GPA in all coursework.
Students must meet a 2.0 minimum overall major GPA in all major coursework.
Students must earn a 2.0 minimum SHSU GPA in all coursework.
Students must meet a 2.0 minimum SHSU major GPA in all major coursework.
All Media and Communication majors and minors must earn a grade of "C" or better in each Media and Communication course.
Additional information: Reference the Program Landing Page for additional information, such as cost, delivery format, contact information, or to schedule a visit.
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| Component Area II | 3 | Component Area III | 4 |
| ENGL 13011 | 3 | ENGL 13021 | 3 |
| HSTY 13012 | 3 | HSTY 13022 | 3 |
| MCOM 13303 | 3 | MCOM 1332 | 3 |
| MCOM 13714 | 3 | MCOM 2371 | 3 |
| 15 | 16 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| Component Area III | 4 | MCEM 2321 | 3 |
| MCEM 1125 | 1 | MCOM 13077 | 3 |
| MCOM 11304 | 1 | MCOM 23668 | 3 |
| POLS 23055 | 3 | POLS 23065 | 3 |
| WOLC 14116 | 4 | WOLC 14126 | 4 |
| 13 | 16 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| Concentration: Emphasis Prescribed Electives9 | 6 | Concentration: Emphasis Prescribed Electives9 | 6 |
| MCEM 2323 | 3 | MCOM 4022 | 3 |
| PHIL course10 | 3 | Option A, B, or a Minor11 | 3 |
| WOLC 23116 | 3 | WOLC 23126 | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| Concentration: Emphasis Prescribed Electives9 | 3 | Concentration: Emphasis Prescribed Electives9 | 3 |
| MCEM 4329 | 3 | MCEM 4351 | 3 |
| MCOM 4371 | 3 | MCOM 4398 or 4395 | 3 |
| Option A, B, or a Minor11 | 6 | Option A, B, or a Minor11 | 6 |
| 15 | 15 | ||
| Total Hours: 120 | |||
- 1
Satisfies the Core Curriculum requirement for Component Area I (Communication).
- 2
Satisfies the Core Curriculum requirement for Component Area VI (U.S. History).
- 3
Satisfies the Core Curriculum requirement for Core Component Area IV (Language, Philosophy, and Culture) and the Degree Specific Requirements.
- 4
Satisfies the Core Curriculum requirement for Component Area IX (Component Area Option) and the Degree Specific Requirements.
- 5
Satisfies the Core Curriculum requirement for Component Area VII (Political Science/Government).
- 6
Four courses in one World Language are required.
- 7
Satisfies the Core Curriculum requirement for Component Area VIII (Social and Behavioral Sciences) and the Degree Specific Requirements.
- 8
Satisfies the Core Curriculum requirement for Component Area V (Creative Arts) and the Degree Specific Requirements.
- 9
Students must select one Emphasis from the following: User Experiences and Media Engagement. All coursework must be taken under a single chosen Emphasis.
- 10
Students should select three semester credit hours of PHIL to fulfill the Degree Specific Requirements.
- 11
Students will select from Option A, Option B, or a Minor. Option A consists of 15 semester credit hours in one Subject Area, and Option B consists of 15 semester credit hours in Business or any minor of their choosing. Any Minor can be paired with this degree; however, a Minor choice with more than 15 SCH will increase the total number of SCH for the degree program above the stated 120 SCH. Courses counted toward minors may not be applied to concentrations.
Notes
Students must earn a 2.0 minimum overall GPA in all coursework.
Students must meet a 2.0 minimum overall major GPA in all major coursework.
Students must earn a 2.0 minimum SHSU GPA in all coursework.
Students must meet a 2.0 minimum SHSU major GPA in all major coursework.
All Media and Communication majors and minors must earn a grade of "C" or better in each Media and Communication course.
Concentration Emphasis Options
Emphasis 1: User Experiences
| Code | Title | Hours |
|---|---|---|
| Concentration: Emphasis Prescribed Electives 9 | ||
| MCEM 3321 | Immersive Media Prod Tools & Content Creation | 3 |
| MCEM 3322 | Generative AI Prod Tools & Content Creation | 3 |
| MCEM 3324 | Immersive Storytelling with 360° Video | 3 |
| MCEM 4321 | Adv Storytelling with Motion Graphics & Effects | 3 |
| MCEM 4322 | Ethics in Emerging Media | 3 |
| MCEM 4324 | Interactive Installations & Experiences | 3 |
Emphasis 2: Media Engagement
| Code | Title | Hours |
|---|---|---|
| Concentration: Emphasis Prescribed Electives 9 | ||
| MCEM 3323 | Advanced Storytelling and Data Visualization | 3 |
| MCEM 3325 | Emerging Media Effects & Influence | 3 |
| MCEM 4322 | Ethics in Emerging Media | 3 |
| MCPA 4381 | Social Marketing Campaign | 3 |
| MCPA 4383 | Audience Research & Analysis | 3 |
| MCPD 4375 | Corporate Media Production | 3 |
The Texas Higher Education Coordinating Board (THECB) marketable skills initiative is part of the state’s 60x30TX plan and was designed to help students articulate their skills to employers. Marketable skills are those skills valued by employers and/or graduate programs that can be applied in a variety of work or education settings and may include interpersonal, cognitive, and applied skill areas.
The BA in Media and Communication: Emerging Media and Innovation Concentration is designed to provide graduates with the following marketable skills:
- Develop specific tools and hardware platforms for AR/VR/XR and UX.
- Create immersive environments and events.
- Develop interactive user experiences (UX).
- Create interactive stories and narratives.
- Collaborate with multidisciplinary teams and workflows.
