Department of Management and Marketing

MGMT 3310. Principles Of Management. 3 Hours.

Students identify the principles and methods used in managing and operating organizations, both domestically and abroad. Course coverage includes analysis of the organization's environment, and the managerial functions of planning, organizing, leading, and controlling.

MGMT 3320. Organizational Behavior. 3 Hours.

Students learn about individual and group behavior in organizations and how it affects the achievement of organizational objectives.
Prerequisite: MGMT 3310 (can be taken concurrently).

MGMT 3330. Human Resource Management. 3 Hours.

Students examine core human resource management practices, including job analysis, recruitment and selection, training and development, performance management, compensation and benefits, and employee and labor relations as well as explore legal requirements affecting human resource management decisions.
Prerequisite: MGMT 3310.

MGMT 3348. Small Business Management. 3 Hours.

Students embark on a comprehensive study of all areas of operations and management of the small business enterprise. Topics covered may include: assessment of startup idea feasibility, development of new venture business plan, marketing growth strategies, and managing growth of a small business. Course Equivalents: MGMT 4310
Prerequisite: MGMT 3310.

MGMT 3350. Services Marketing Management. 3 Hours.

Students identify the characteristics of the service domain. The course may focus on the planning, organization, production, and marketing of services, and the management of service quality.
Prerequisite: MGMT 3310.

MGMT 4080. Independent Study. 1-3 Hours.

Students pursue independent study on a topic for which a course is not assigned, under the supervision of faculty. The topic and scope of the course may be determined with the agreement of the Instructor. Variable credit: 1-3. Course Equivalents: MGMT 4380
Prerequisite: MGMT 3310.

MGMT 4085. Special Topic. 1-3 Hours.

Students explore new management topics and concepts in depth in a structured course setting under the direction of faculty Variable Credit (1 to 3). Course Equivalents: MGMT 4385
Prerequisite: As determined by the Instructor.

MGMT 4320. International Field Studies in Management. 3 Hours.

Students engage in directed field studies of organizational behavior, managerial functions, entrepreneurship, and small business in a study abroad program.
Prerequisite: MGMT 3310; Departmental approval.

MGMT 4325. Family Business Management. 3 Hours.

Students identify the nature of family business, including an exploration of factors contributing to economic success, family harmony, and business continuity. Students explore the challenges and opportunities facing individuals and families involved in family business relationships. Topics may include the family system, culture, entrepreneurial influences, conflict and negotiation, career planning, ethics, governance, succession and strategic planning, professional support relationships, and survival skills as a second or third generation member in a family business.
Prerequisite: MGMT 3310.

MGMT 4327. Corporate Entrepreneurship. 3 Hours.

Students explore the concepts, key factors, and practices of entrepreneurial activity as a process inside corporations and examines ways entrepreneurial transformation can be achieved in larger organizations. Course topics emphasized include internal ventures and external collaborative approaches that include corporate venture capital investments, licensing, different types of alliances, and formal joint ventures.
Prerequisite: Junior Standing.

MGMT 4330. Compensation. 3 Hours.

Students examine the components of a compensation system, which include internal alignment, external competitiveness, recognizing employee contributions, and the management of the system, to promote effective pay determination decisions.
Prerequisite: MGMT 3330.

MGMT 4335. Management and Labor Relations. 3 Hours.

Students study the legal perimeters of management-labor relations, the collective bargaining process, and problems of union contract compliance.
Prerequisite: MGMT 3330.

MGMT 4340. International Management. 3 Hours.

Students recognize how businesses operate in different global environments. Students learn how businesses manage effectively across borders and cultural differences by learning about how international and multi-national companies operate in the global environment. As a result, students gain an appreciation for working and managing in a global environment. 
Prerequisite:   MGMT 3310.

MGMT 4345. Social Responsibility of Management. 3 Hours.

Students study the role business plays in our society and its responsibilities to societal stakeholders. Students examine the economic, legal, ethical, and socio-cultural implications of industrial/technological societies and their history.
Prerequisite: MGMT 3310.

MGMT 4355. Human Resource Development. 3 Hours.

Students identify the scope and foundation of the human resource training and development (HRD) profession. Students explore contemporary issues faced by HRD practitioners and researchers while examining workplace changes and their implications for human resource training and development.
Prerequisite: MGMT 3330.

MGMT 4389. Internship. 3 Hours.

Students apply academic management learning in a practical work environment. Prior to enrolling, students must consult with the Internship Coordinator. All internships require prior approval to receive credit.
Prerequisite: Department approval and minimum overall and COBA GPA of 2.5.

MGMT 4390. Strategic Management & Policy. 3 Hours.

Students learn to evaluate the external environmental factors and internal organizational characteristics and contexts for the purpose of formulating competitive strategies.
Prerequisite: Senior standing, MGMT 3310, MKTG 3310 and FINC 3320.

MKTG 3310. Principles Of Marketing. 3 Hours.

Students learn foundational principles of the marketing of goods, services, and ideas. Students identify key marketing concepts and the role of marketing within organizations. Students learn how marketers deliver value in satisfying customer needs and wants in a dynamic global environment. Students learn to understand the elements of the marketing mix, market segmentation and targeting, marketing strategies, consumer behavior, marketing research, supply chain management, branding and product development, pricing strategies, professional selling, market planning, and promotion.

MKTG 3320. Consumer Behavior. 3 Hours.

Students study consumer behavior, the consumer decision-making process, and external and internal influences on each. Emphasis may be placed on understanding consumer behavior for its implications for marketing strategy.
Prerequisite: MKTG 3310.

MKTG 3328. Professional Selling. 3 Hours.

Students learn the principles and practice of trust-based relationship selling used by businesses offering products or services. Topics may include sales strategies and techniques to build trust, determine customers' needs, address their concerns, and close sales. Students engage in experiential activities to supplement conceptual learning.
Prerequisite: MKTG 3310.

MKTG 3335. Retailing. 3 Hours.

Students examine the evolution and scope of retailing, and recognize the principles and fundamentals of the operation of physical and omni-channel retailers. Coverage may include retail strategy, management, merchandising, and other retail operations.
Prerequisite: MKTG 3310.

MKTG 3340. Digital Marketing. 3 Hours.

Students explore principles of digital marketing and best practices for using digital channels for marketing. Students will acquire fundamental knowledge about digital marketing channels and strategies that help to achieve desired business goals and to create meaningful relationships with customers. Topics may include elements of web design, web analytics, search engine optimization (SEO), search engine marketing (SEM), display marketing, email marketing, mobile marketing, online brand management and social media marketing.
Prerequisite: MKTG 3310.

MKTG 3350. Services Marketing Management. 3 Hours.

Students recognize the unique challenges and strategies involved in marketing of services as opposed to tangible goods. Students examine the characteristics of services and how these influence consumer behavior, service design, delivery, and communication. Through case studies, simulations, and/or real-world applications, students will learn to craft and evaluate effective services marketing strategies.
Prerequisite: MKTG 3310.

MKTG 3360. Supply Chain Management. 3 Hours.

Students study the marketing channels of distribution and the management of the integrated supply chain for products and services. Students address both upstream (suppliers) and downstream (channels of distribution) organizational members. Topics may include purchasing, supplier selection/development, inter-organizational information systems, risk management, physical distribution, logistics, warehousing, channel relationships, and inventory management.
Prerequisite: MGMT 3310, MKTG 3310 and BANA 2372 or MATH 1342.

MKTG 3370. Integrated Marketing Communication and Promotional Strategy. 3 Hours.

Students study contemporary issues in marketing communications. The course includes an examination of how the elements of the promotional mix are used to develop effective marketing strategies.
Prerequisite: MKTG 3310.

MKTG 4080. Independent Study. 1-3 Hours.

Students pursue independent study on a topic for which a course is not assigned, under the supervision of faculty. The topic and scope of the course may be determined with the agreement of the Instructor. Variable credit: 1-3. Course Equivalents: MKTG 4380
Prerequisite: MKTG 3310.

MKTG 4085. Special Topic. 1-3 Hours.

Students explore new marketing topics and concepts in a structured course setting under the supervision of faculty. Variable Credit (1 to 3). Course Equivalents: MKTG 4385
Prerequisite: As determined by the Instructor.

MKTG 4330. Sales Management. 3 Hours.

Students study the selling process and the principles involved in managing the selling function and the salesforce. The course provides an overview of the field of sales management and the role of the sales manager. Course Equivalents: MKTG 3330
Prerequisite: MKTG 3328.

MKTG 4340. International Marketing. 3 Hours.

Students engage in a survey of the economic, cultural, and political foundations of international marketing systems; the foreign consumer; product policies; and distributional structures as well as the promotional and marketing research phases of foreign operations.
Prerequisite: MKTG 3310.

MKTG 4350. Marketing Research. 3 Hours.

Students recognize and carry out the systematic process of gathering, analyzing, and interpreting data to understand market conditions, consumer behavior, and/or industry trends. Students learn to generate valuable insights that help businesses make informed decisions, develop effective strategies, and address customer needs efficiently.
Prerequisite: MKTG 3310, BANA 3363.

MKTG 4360. Social Media Marketing. 3 Hours.

Students explore the principles and terminology of social media marketing, and its value to organizations and key stakeholders. Students learn about the appropriate use of social media, the criteria to assess its effectiveness, and also learn to develop social media marketing strategies and programs that achieve desired business goals and create meaningful relationships with customers and other stakeholders. Topics may include social media marketing strategy, characteristics of leading social media platforms, social media analytics for business, and the ethics of social media use.
Prerequisite: MKTG 3310.

MKTG 4389. Internship. 3 Hours.

Students apply marketing academic learning in a practical work environment. Prior to enrolling, students must consult with the Internship Coordinator. All internships require prior approval to receive credit.
Prerequisite: Department approval and minimum overall and COBA GPA of 2.5.

MKTG 4390. Strategic Marketing Management. 3 Hours.

Students learn to evaluate the external environmental factors and internal organizational characteristics and contexts for the purpose of formulating competitive strategies. Students develop and evaluate competitive marketing strategies and tactics.
Prerequisite: MKTG 3310.