Bachelor of Business Administration, Major in Marketing

Each BBA degree consists of:

Transfer students must take at least 50% of the required business curriculum for the BBA in residence at Sam Houston State University, which may include courses taken at The Woodlands Center campus or through SHSU Online.

Additional information: Reference the Program Landing Page for additional information, such as cost, delivery format, contact information, or to schedule a visit.

Bachelor of Business Administration, Major in Marketing
Core Curriculum
Component Area I (Communication)6
Component Area II (Mathematics) 13
Component Area III (Life and Physical Science)8
Component Area IV (Language, Philosophy, and Culture)3
Component Area V (Creative Arts)3
Component Area VI (U.S. History)6
Component Area VII (Political Science/Government)6
Component Area VIII (Social and Behavioral Sciences) 23
Component Area IX (Component Area Option) 34
Degree Specific Requirement
MATH 1324Mathematics for Managerial Decision Making 13
MGIS 1305Business Computer Applications3
or CSTE 1330 Introduction to Computers
Business Core
ACCT 2301Principles of Financial Accounting3
ACCT 2302Principles of Managerial Accounting3
BANA 2372Business Analysis3
BANA 3363Inter Business Analysis3
BUAD 3301Business Legal Environment3
BUAD 3335Business Communication3
ECON 2301Principles Of Macroeconomics3
ECON 2302Principles Of Microeconomics 23
FINC 3320Business Finance3
MGIS 3310Principles of Management Information Systems (MIS)3
MGMT 3310Principles Of Management3
MGMT 3370Operations Management3
MGMT 4390Strategic Management & Policy3
MKTG 3310Principles Of Marketing3
Major: Required
MKTG 3320Consumer Behavior3
MKTG 3328Professional Selling3
MKTG 4340International Marketing3
or MGMT 4340 International Management
MKTG 4350Marketing Research3
MKTG 4390Strategic Marketing Management3
Major: Prescribed Electives
Marketing Technical Electives 412
Electives: Advanced Prescribed 56
Electives: General
General Electives3
Minor: Not Required 6, 7
Total Hours120
 
1

MATH 1324 is required for COBA and satisfies the Core Curriculum requirement for Component Area II (Mathematics).

2

ECON 2302 is a Business Core course and should be taken to satisfy the Core Curriculum requirement for Component Area VIII (Social and Behavioral Sciences).

3

BUAD 2321 or COMS 2382 is suggested to fulfill the three-hour credit of the Core Curriculum requirement for Component Area IX (Component Area Option). The following courses satisfy one credit hour of the Core Curriculum requirement for Component Area IX (Component Area Option): ECON 1100, KINE 2115, MCOM 1130, NGLI 1101, or UNIV 1101.

4

See the course listing below for Marketing Technical Electives.

5

Select from 3000 or 4000 level COBA courses.

6

A minor is not required for this degree program; however, a student has the option to add a minor, but to do so, additional semester credit hours will be needed above the degree program's stated total semester credit hours.

7

The following minor cannot be paired with this degree program:  Minor in General Business Administration.

 
Marketing Technical Electives 4
Select four from the following:12
Advanced MKTG Electives (3000 or 4000 level), not including required MKTG courses
Supply Chain Management

Notes

Students must earn a 2.0 minimum overall GPA in all coursework. 

Students must meet a 2.0 minimum overall major GPA in all major coursework.

Students must earn a 2.0 minimum SHSU GPA in all coursework.

Students must meet a 2.0 minimum SHSU major GPA in all major coursework.

A minimum grade of “C” in required Marketing courses, MKTG 3320, MKTG 3328, MKTG 4340 or MGMT 4340, MKTG 4350, and MKTG 4390.

A minor is not required for this degree program; however, a student has the option to add a minor, but to do so, additional semester credit hours will be needed above the degree program’s stated total semester credit hours. 

The following minor cannot be paired with this degree program:  Minor in General Business Administration.

Additional information: Reference the Program Landing Page for additional information, such as cost, delivery format, contact information, or to schedule a visit. 

First Year
FallHoursSpringHours
Component Area III4Component Area III4
Component Area IX11Component Area V3
ENGL 130123ENGL 130223
HIST 130133HIST 130233
MATH 132443MGIS 1305 or CSTE 13303
 14 16
Second Year
FallHoursSpringHours
Component Area IV3Component Area IX63
ACCT 23013ACCT 23023
BANA 23723ECON 230273
ECON 23013General Electives3
POLS 230553POLS 230653
 15 15
Third Year
FallHoursSpringHours
BANA 33633Marketing Technical Electives83
BUAD 33013Marketing Technical Electives83
FINC 33203MGIS 33103
MGMT 33103MGMT 33703
MKTG 33103MKTG 33203
 15 15
Fourth Year
FallHoursSpringHours
BUAD 33353Electives: Advanced Prescribed93
Electives: Advanced Prescribed93Marketing Technical Electives83
Marketing Technical Electives83MGMT 43903
MKTG 33283MKTG 4340 or MGMT 43403
MKTG 43503MKTG 43903
 15 15
Total Hours: 120
1

The following courses satisfy one credit hour of the Core Curriculum requirement for Component Area IX (Component Area Option): ECON 1100, KINE 2115, MCOM 1130, NGLI 1101, or UNIV 1101.

2

Satisfies Core Curriculum requirement for Component Area I (Communication).

3

Satisfies Core Curriculum requirement for Component Area VI (U.S. History).

4

MATH 1324 is required for COBA and satisfies the Core Curriculum requirement for Component Area II (Mathematics).

5

Satisfies Core Curriculum requirement for Component Area VII (Political Science/Government).

6

BUAD 2321 or COMS 2382 is suggested to fulfill the three-hour credit of the Core Curriculum requirement for Component Area IX (Component Area Option).

7

ECON 2302 is a Business Core course and should be taken to satisfy the Core Curriculum requirement for Component Area VIII (Social and Behavioral Sciences).

8

See the course listing below for Marketing Technical Electives.

9

Select from 3000 or 4000 level COBA courses.

Marketing Technical Electives 8
Select four from the following:12
Advanced MKTG Electives (3000 or 4000 level), not including required MKTG courses
Supply Chain Management

Notes

Students must earn a 2.0 minimum overall GPA in all coursework. 

Students must meet a 2.0 minimum overall major GPA in all major coursework.

Students must earn a 2.0 minimum SHSU GPA in all coursework.

Students must meet a 2.0 minimum SHSU major GPA in all major coursework.

A minimum grade of “C” in required Marketing courses, MKTG 3320MKTG 3328MKTG 4340 or MGMT 4340MKTG 4350, and MKTG 4390​.

A minor is not required for this degree program; however, a student has the option to add a minor, but to do so, additional semester credit hours will be needed above the degree program’s stated total semester credit hours. 

The following minor cannot be paired with this degree program:  Minor in General Business Administration.

​​The Texas Higher Education Coordinating Board (THECB) marketable skills initiative is part of the state’s 60x30TX plan and was designed to help students articulate their skills to employers.  Marketable skills are those skills valued by employers and/or graduate programs that can be applied in a variety of work or education settings and may include interpersonal, cognitive, and applied skill areas.

The BBA in Marketing is designed to provide graduates with the following marketable skills:

  • Professional communication skills:  verbal and written.
  • Critical thinking, problem solving, and analytic ability.
  • Teamwork, interpersonal skills, and influencing skills.
  • Proficient with productivity software.
  • Creativity and ability to think outside the box.