Bachelor of Business Administration, Major in Marketing
Each BBA degree consists of:
- University Core Curriculum
- Business Core
- Computer Literacy course (MGIS 1305 or CSTE 1330)
- Major Required courses
- Elective(s)
Transfer students must take at least 50% of the required business curriculum for the BBA in residence at Sam Houston State University, which may include courses taken at The Woodlands Center campus or through SHSU Online.
Additional information: Reference the Program Landing Page for additional information, such as cost, delivery format, contact information, or to schedule a visit.
| Code | Title | Hours |
|---|---|---|
| Bachelor of Business Administration, Major in Marketing | ||
| Core Curriculum | ||
| Component Area I (Communication) | 6 | |
| Component Area II (Mathematics) 1 | 3 | |
| Component Area III (Life and Physical Science) | 8 | |
| Component Area IV (Language, Philosophy, and Culture) | 3 | |
| Component Area V (Creative Arts) | 3 | |
| Component Area VI (U.S. History) | 6 | |
| Component Area VII (Political Science/Government) | 6 | |
| Component Area VIII (Social and Behavioral Sciences) 2 | 3 | |
| Component Area IX (Component Area Option) 3 | 4 | |
| Degree Specific Requirement | ||
| MATH 1324 | Mathematics for Managerial Decision Making 1 | 3 |
| MGIS 1305 | Business Computer Applications | 3 |
| or CSTE 1330 | Introduction to Computers | |
| Business Core | ||
| ACCT 2301 | Principles of Financial Accounting | 3 |
| ACCT 2302 | Principles of Managerial Accounting | 3 |
| BANA 2372 | Business Analysis | 3 |
| BANA 3363 | Inter Business Analysis | 3 |
| BUAD 3301 | Business Legal Environment | 3 |
| BUAD 3335 | Business Communication | 3 |
| ECON 2301 | Principles Of Macroeconomics | 3 |
| ECON 2302 | Principles Of Microeconomics 2 | 3 |
| FINC 3320 | Business Finance | 3 |
| MGIS 3310 | Principles of Management Information Systems (MIS) | 3 |
| MGMT 3310 | Principles Of Management | 3 |
| MGMT 3370 | Operations Management | 3 |
| MGMT 4390 | Strategic Management & Policy | 3 |
| MKTG 3310 | Principles Of Marketing | 3 |
| Major: Required | ||
| MKTG 3320 | Consumer Behavior | 3 |
| MKTG 3328 | Professional Selling | 3 |
| MKTG 4340 | International Marketing | 3 |
| or MGMT 4340 | International Management | |
| MKTG 4350 | Marketing Research | 3 |
| MKTG 4390 | Strategic Marketing Management | 3 |
| Major: Prescribed Electives | ||
| Marketing Technical Electives 4 | 12 | |
| Electives: Advanced Prescribed 5 | 6 | |
| Electives: General | ||
| General Electives | 3 | |
| Minor: Not Required 6, 7 | ||
| Total Hours | 120 | |
- 1
MATH 1324 is required for COBA and satisfies the Core Curriculum requirement for Component Area II (Mathematics).
- 2
ECON 2302 is a Business Core course and should be taken to satisfy the Core Curriculum requirement for Component Area VIII (Social and Behavioral Sciences).
- 3
BUAD 2321 or COMS 2382 is suggested to fulfill the three-hour credit of the Core Curriculum requirement for Component Area IX (Component Area Option). The following courses satisfy one credit hour of the Core Curriculum requirement for Component Area IX (Component Area Option): ECON 1100, KINE 2115, MCOM 1130, NGLI 1101, or UNIV 1101.
- 4
See the course listing below for Marketing Technical Electives.
- 5
Select from 3000 or 4000 level COBA courses.
- 6
A minor is not required for this degree program; however, a student has the option to add a minor, but to do so, additional semester credit hours will be needed above the degree program's stated total semester credit hours.
- 7
The following minor cannot be paired with this degree program: Minor in General Business Administration.
| Code | Title | Hours |
|---|---|---|
| Marketing Technical Electives 4 | ||
| Select four from the following: | 12 | |
Advanced MKTG Electives (3000 or 4000 level), not including required MKTG courses | ||
| Supply Chain Management | ||
Notes
Students must earn a 2.0 minimum overall GPA in all coursework.
Students must meet a 2.0 minimum overall major GPA in all major coursework.
Students must earn a 2.0 minimum SHSU GPA in all coursework.
Students must meet a 2.0 minimum SHSU major GPA in all major coursework.
A minimum grade of “C” in required Marketing courses, MKTG 3320, MKTG 3328, MKTG 4340 or MGMT 4340, MKTG 4350, and MKTG 4390.
A minor is not required for this degree program; however, a student has the option to add a minor, but to do so, additional semester credit hours will be needed above the degree program’s stated total semester credit hours.
The following minor cannot be paired with this degree program: Minor in General Business Administration.
Additional information: Reference the Program Landing Page for additional information, such as cost, delivery format, contact information, or to schedule a visit.
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| Component Area III | 4 | Component Area III | 4 |
| Component Area IX1 | 1 | Component Area V | 3 |
| ENGL 13012 | 3 | ENGL 13022 | 3 |
| HIST 13013 | 3 | HIST 13023 | 3 |
| MATH 13244 | 3 | MGIS 1305 or CSTE 1330 | 3 |
| 14 | 16 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| Component Area IV | 3 | Component Area IX6 | 3 |
| ACCT 2301 | 3 | ACCT 2302 | 3 |
| BANA 2372 | 3 | ECON 23027 | 3 |
| ECON 2301 | 3 | General Electives | 3 |
| POLS 23055 | 3 | POLS 23065 | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| BANA 3363 | 3 | Marketing Technical Electives8 | 3 |
| BUAD 3301 | 3 | Marketing Technical Electives8 | 3 |
| FINC 3320 | 3 | MGIS 3310 | 3 |
| MGMT 3310 | 3 | MGMT 3370 | 3 |
| MKTG 3310 | 3 | MKTG 3320 | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| BUAD 3335 | 3 | Electives: Advanced Prescribed9 | 3 |
| Electives: Advanced Prescribed9 | 3 | Marketing Technical Electives8 | 3 |
| Marketing Technical Electives8 | 3 | MGMT 4390 | 3 |
| MKTG 3328 | 3 | MKTG 4340 or MGMT 4340 | 3 |
| MKTG 4350 | 3 | MKTG 4390 | 3 |
| 15 | 15 | ||
| Total Hours: 120 | |||
- 1
The following courses satisfy one credit hour of the Core Curriculum requirement for Component Area IX (Component Area Option): ECON 1100, KINE 2115, MCOM 1130, NGLI 1101, or UNIV 1101.
- 2
Satisfies Core Curriculum requirement for Component Area I (Communication).
- 3
Satisfies Core Curriculum requirement for Component Area VI (U.S. History).
- 4
MATH 1324 is required for COBA and satisfies the Core Curriculum requirement for Component Area II (Mathematics).
- 5
Satisfies Core Curriculum requirement for Component Area VII (Political Science/Government).
- 6
BUAD 2321 or COMS 2382 is suggested to fulfill the three-hour credit of the Core Curriculum requirement for Component Area IX (Component Area Option).
- 7
ECON 2302 is a Business Core course and should be taken to satisfy the Core Curriculum requirement for Component Area VIII (Social and Behavioral Sciences).
- 8
See the course listing below for Marketing Technical Electives.
- 9
Select from 3000 or 4000 level COBA courses.
| Code | Title | Hours |
|---|---|---|
| Marketing Technical Electives 8 | ||
| Select four from the following: | 12 | |
Advanced MKTG Electives (3000 or 4000 level), not including required MKTG courses | ||
| Supply Chain Management | ||
Notes
Students must earn a 2.0 minimum overall GPA in all coursework.
Students must meet a 2.0 minimum overall major GPA in all major coursework.
Students must earn a 2.0 minimum SHSU GPA in all coursework.
Students must meet a 2.0 minimum SHSU major GPA in all major coursework.
A minimum grade of “C” in required Marketing courses, MKTG 3320, MKTG 3328, MKTG 4340 or MGMT 4340, MKTG 4350, and MKTG 4390.
A minor is not required for this degree program; however, a student has the option to add a minor, but to do so, additional semester credit hours will be needed above the degree program’s stated total semester credit hours.
The following minor cannot be paired with this degree program: Minor in General Business Administration.
The Texas Higher Education Coordinating Board (THECB) marketable skills initiative is part of the state’s 60x30TX plan and was designed to help students articulate their skills to employers. Marketable skills are those skills valued by employers and/or graduate programs that can be applied in a variety of work or education settings and may include interpersonal, cognitive, and applied skill areas.
The BBA in Marketing is designed to provide graduates with the following marketable skills:
- Professional communication skills: verbal and written.
- Critical thinking, problem solving, and analytic ability.
- Teamwork, interpersonal skills, and influencing skills.
- Proficient with productivity software.
- Creativity and ability to think outside the box.
