MKTG 4390. Strategic Marketing Management. 3 Hours.
Students learn the application of managerial principles in the development and execution of marketing strategy.
Prerequisite: MKTG 3310.
Students learn the application of managerial principles in the development and execution of marketing strategy.
Prerequisite: MKTG 3310.
...courses, MKTG 3320 , MKTG 3328 , MKTG 4340 or MGMT 4340 , MKTG 4350 , and MKTG 4390...
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A PDF of the 2023-2024 catalog.