Students study consumer behavior, the consumer decision-making process, and external and internal influences on each. Emphasis may be placed on understanding consumer behavior for its implications for marketing strategy.
Prerequisite: MKTG 3310.
...50 hours. MKTG 3310 is a prerequisite for MKTG 3320 , MKTG 3370 AND MKTG 3328...
...in required Marketing courses, MKTG 3320 , MKTG 3328 , MKTG 4350 , and MKTG 4390 . A minor...
...MGMT 3310 . 2 Requires MKTG 3310 . 3 Up...differ. 5 Requires FINC 3320, which in turn...
...ECON 2301 , ECON 2302 , FINC 3320 , MGIS 3310 , and/or MKTG 3310 . Furthermore, degree candidates...
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Huntsville, Texas 77341
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A PDF of the 2025-2026 Catalog.
