Bachelor of Arts, Major in Mass Communication: Multiplatform Journalism

This is an archived copy of the 2020-2021 catalog. To access the most recent version of the catalog, please visit http://catalog.shsu.edu.

Multiplatform Journalism

The Multiplatform Journalism Concentration empowers students to craft news content on a variety of media platforms with efficiency and expedience. Students develop traditional reporting and interviewing skills, writing and copy editing proficiencies, and expertise with photography, audio recording, and video recording. Publication across platforms, including student-created websites and diverse social media, is also emphasized.

All students who choose to declare a major or minor in Mass Communication or Ag/Com will be required to pass the Pearson Grammar Competency Lab with a score of 80 percent or better before they will be allowed to register for 3000 or 4000-level courses in MCOM.  The lab is offered free of charge. Please visit Grammar Module for additional information. 

Writing Enhanced Courses. All undergraduate students are required to complete at least six hours of writing enhanced courses within the discipline, of which three hours must be advanced.

Bachelor of Arts, Major in Mass Communication: Multi-Platform Journalism
Core Curriculum
Component Area I (Communication)6
Component Area II (Mathematics) 13
Component Area III (Life and Physical Science8
Component Area IV (Language, Philosophy, and Culture)3
Component Area V (Creative Arts)3
Component Area VI (U.S. History)6
Component Area VII (Political Science/Government)6
Component Area VIII (Social and Behavioral Sciences)3
Component Area IX (Component Area Option)4
Degree Specific Requirements
ARTS 2370Digital Photography I3
Select one of the following: 23
Introduction To Economics
Principles Of Macroeconomics
Principles Of Microeconomics
Foreign Language - 14 Hours - 4 Courses (WOLC 1411, WOLC 1412, WOLC 2311, WOLC 2312): 314
PHIL 2306Contemporary Moral Issues 43
Mass Communication Core (14 hours)
MCOM 1130Media Literacy 51
MCOM 1330Analysis of Electronic Culture (Writing Enhanced)3
MCOM 1332Writing For Mass Media (Writing Enhanced)3
MCOM 2371TV & Film Production3
MCOM 3026Media Practicum1
MCOM 4371Mass Media Law And Ethics (Writing Enhanced)3
Courses Required for Concentration (21 hours)
MCOM 1371Audio Production & Performance3
MCOM 2362News Reporting3
MCOM 3361Broadcast Journalism Writing3
MCOM 3364News Editing3
MCOM 4361TV News Producing3
MCOM 4364Investigative Reporting3
MCOM 4365Online Journalism3
Concentration Electives (12 hours)12
Media Practicum
Specialized Writing
Media Criticism
Broadcast Performance
Photojournalism
Single Cam & Non-Linear Edit I
Special Topic (Limited to 3 SCH)
Independent Study (Limited to 3 SCH)
Social Implications of Media
Advanced Audio Production
Audience Research & Analysis
International Media
Professional Internship
Select Option A or B18
Option A: 18 Credits in 1 Subject Area, 12 Upper Level
Option B: 18 Credits in Business, 12 Upper Level
Total Hours120

Note: All Mass Communication majors and minors must earn a grade of ‘C’ or better in each Mass Communication course.

First Year
FallHoursSpringHours
Component Area I3Component Area I3
Component Area II13Component Area III4
HIST 130123HIST 130223
MCOM 1330 (Writing Enhanced)3MCOM 13323
MCOM 13713MCOM 23713
 15 16
Second Year
FallHoursSpringHours
Component Area III4Component Area V3
MCOM 113031ARTS 23703
MCOM 23623MCOM 33613
POLS 230543POLS 230643
WOLC 141154WOLC 141254
 15 16
Third Year
FallHoursSpringHours
ECON 2300, 2301, or 230263MCOM Advanced Concentration Elective73
MCOM Advanced Concentration Elective 73MCOM 43613
MCOM 33643Option A or B: Lower Division Course83
Option A or B: Lower Division Course83PHIL 230693
WOLC 231153WOLC 231253
 15 15
Fourth Year
FallHoursSpringHours
MCOM 30261MCOM Advanced Concentration Elective76
MCOM 43643MCOM 43713
MCOM 43653Option A or B: Upper Division Course83
Option A or B: Upper Division Course83Option A or B: Upper Division Course83
Option A or B: Upper Division Course83 
 13 15
Total Hours: 120

Note: All Mass Communication majors and minors must earn a grade of ‘C’ or better in each Mass Communication course.  

MCOM Concentration Elective Courses 8
Select three of the following:
MCOM 3026Media Practicum3
MCOM 3360Specialized Writing3
MCOM 3362Media Criticism3
MCOM 3365Broadcast Performance3
MCOM 3366Photojournalism3
MCOM 4022Special Topic3
MCOM 4099Independent Study3
MCOM 4366Social Implications of Media3
MCOM 4376Advanced Audio Production3
MCOM 4383Audience Research & Analysis3
MCOM 4393International Media3
MCOM 4398Professional Internship3

The Texas Higher Education Coordinating Board (THECB) marketable skills initiative is part of the state’s 60x30TX plan and was designed to help students articulate their skills to employers.  Marketable skills are those skills valued by employers and/or graduate programs that can be applied in a variety of work or education settings and may include interpersonal, cognitive, and applied skill areas.

The BA in Mass Communication: Multiplatform Journalism is designed to provide graduates with the following marketable skills:

  •  Demonstrate strong oral, aural, and written communication skills.
  • Utilize leadership, critical thinking, and team-working skills.
  •  Conduct the collection, analysis, and management of digital data.
  • Conceptualize and produce original and creative media.
  • Produce media campaigns for social and digital platforms.