Bachelor of Business Administration, Major in Marketing

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Each BBA degree consists of

Transfer students must take at least 50% of the required business curriculum for the BBA in residence at SHSU, which may include courses taken at The Woodlands Center campus or through SHSU Online .

Major-Specific Requirements

A minimum grade of “C” is required in all Marketing courses taken for the Marketing major.

Bachelor of Business Administration, Major in Marketing
Core Curriculum
Component Area I (Communication)6
Component Area II (Mathematics)3
Component Area III (Life and Physical Science)8
Component Area IV (Language, Philosophy, and Culture)3
Component Area V (Creative Arts)3
Component Area VI (U.S. History)6
Component Area VII (Political Science/Government)6
Component Area VIII (Social and Behavioral Sciences)3
Component Area IX (Component Area Option)4
First Year
ENGL 13013ENGL 13023
HIST 13013HIST 13023
Component Area III: Life and Physical Science4Component Area III: Life and Physical Science4
BUAD 1305 or CSTE 13303MATH 13243
KINE 2115, ECON 1100, or NGLI 11011Component V: Creative Arts3
 14 16
Second Year
POLS 23053POLS 23063
ACCT 23013ACCT 23023
ECON 23023BUAD 2321 or COMS 13613
Component Area IV: Language, Philosophy, and Culture3ECON 23013
BANA 23723BUAD 23013
 15 15
Third Year
PSYC 1301 or SOCI 13013MGMT 33703
MGMT 33103MGIS 33103
BANA 33633MKTG 33203
FINC 33203Marketing Elective13
MKTG 33103ECON 3357, 4357, or 43653
 15 15
Fourth Year
MKTG 43503MKTG 43403
BUAD 33353MKTG 43903
MKTG 33283Marketing Elective13
Marketing Elective13MGMT 43903
ACCT 33043General Elective3
 15 15
Total Hours: 120

 1 MKTG Elective, choose from the following (3 total)

MKTG 3335Retailing3
MKTG 3350Services Marketing Management3
MKTG 3370Mkt Comm Promotional Strategy3
MKTG 4330Sales Management3
MGMT 4360Supply Chain Management3