Sport Management (SPMT)

SPMT 2300. Foundations of Sport Management. 3 Hours.

Students apply core theories and practices in sport industry leadership, governance, marketing, sponsorship, facility and event management, finance, analytics, law, ethics, and globalization.
Prerequisite: 30 Credit Hours.

SPMT 3301. Professional Development in Sports. 3 Hours.

Students engage in an applied study of professional career development in the sport industry. Students will prepare for their chosen careers within the sport industry by developing decision-making strategies, interviewing skills, networking opportunities, and effective leadership behaviors.
Prerequisite: 45 hours.

SPMT 3302. Introduction to Sport Marketing. 3 Hours.

Students acquire a fundamental understanding of the marketing of sport events, products, and services to professional, collegiate, and community sport consumers. Planning and organization of appropriate marketing strategies to meet sport consumers’ needs are addressed. Elementary electronic and social media marketing methods and their role in sport organization marketing strategy development are also discussed.
Prerequisite: 45 hours.

SPMT 3304. Sport Event Management. 3 Hours.

Students assess and evaluate the event management lifecycle in sport from conceptualization and bidding to budgeting, marketing, staffing, operations, and post-event evaluation.
Prerequisite: 60 Credit Hours.

SPMT 3309. Management of Esports. 3 Hours.

Students assess the global esports industry through examination of topics such as governance, marketing, sponsorship, venue and event design, communications, finance, law, and team/player management.
Prerequisite: 60 Credit Hours.

SPMT 4300. Leadership in Sport Management. 3 Hours.

Students examine leadership theory and its application to the sport industry. Students will study leadership theory and practice within the context of administering athletic departments or programs, directing sport-related businesses, and managing community sport environments. Students employ the tools necessary to handle the challenges and complexities of leadership, including data-informed problem solving, creating and implementing a shared vision, and responsive strategic thinking.
Prerequisite: 75 hours.

SPMT 4302. Principles of Sport Finance. 3 Hours.

Students analyze the financial tools that sport managers employ within the sport industry. Financial planning and forecast processing with sport organizations will be explored. Strategy development will also be examined within the context of both traditional and innovative financial methods that examine dynamic financial structure changes in the sport industry.
Prerequisite: 75 hours.

SPMT 4303. Principles of Sport Analytics. 3 Hours.

Students are introduced to the role of data analytics and its application within the sport industry. Students collect, sort, assess, and analyze data for the purposes of improving decision-making, increasing productivity, and maximizing profits.
Prerequisite: 75 hours.

SPMT 4310. Administration of Intercollegiate Sports. 3 Hours.

Students explore the key management concepts and practices involved in the administration of intercollegiate sports, including leadership, organizational structure, financial management, and legal and ethical issues. Students examine both practical and theoretical concepts focused specifically on amateur sports and the college/university level.
Prerequisite: 60 Credit Hours.

SPMT 4312. Revenue Generation in Sport. 3 Hours.

Students conduct an in-depth examination of the principles, strategies, and practices of sales and revenue generation within the sport industry. Topics may include sponsorship, ticket sales, fundraising, customer relationship management, and data-driven decision-making to enhance profitability and engagement. Students apply data-driven decision making in projects, case studies, and industry-standard techniques.
Prerequisite: 60 Credit Hours.

SPMT 4317. Sport Entrepreneurship. 3 Hours.

Students examine the principles and practices of entrepreneurship and innovation within the sport and leisure industries. Topics may include entrepreneurial thinking, opportunity recognition, innovation frameworks, business model development, and social enterprise in sport. Students analyze studies, project-based learning, and industry analyses to develop skills to design and evaluate innovative sport ventures.
Prerequisite: 60 Credit Hours.