SPMT 5384. Revenue Generation in Sport. 3 Hours.
Students develop an in-depth knowledge of how professional sport organizations and intercollegiate athletic departments generate the revenue needed to sustain successful business operations. Students focus on various strategies and execution methods related to sales, sponsorships, management, and marketing. Additionally, this course provides students with an opportunity to combine theory with practice. Course Equivalents: KINE 5384
Prerequisite: Graduate Standing.
