SPMT 4312. Revenue Generation in Sport. 3 Hours.
Students conduct an in-depth examination of the principles, strategies, and practices of sales and revenue generation within the sport industry. Topics may include sponsorship, ticket sales, fundraising, customer relationship management, and data-driven decision-making to enhance profitability and engagement. Students apply data-driven decision making in projects, case studies, and industry-standard techniques.
Prerequisite: 60 Credit Hours.
