SAFE 5312. Agriculture Sales and Communication. 3 Hours.
This course will include the application of economic, marketing, sales, and communication principles to small-scale, intensive agriculture including organics and natural products. A focus will be placed on finding a competitive niche through market segmentation/demography, market research, product choice and differentiation, product positioning and pricing, product outlets and advertising, selling strategies, and the use of current and emerging communication tools.
