MKTG 3360. Supply Chain Management. 3 Hours.
Students study the marketing channels of distribution and the management of the integrated supply chain for products and services. Students address both upstream (suppliers) and downstream (channels of distribution) organizational members. Topics may include purchasing, supplier selection/development, inter-organizational information systems, risk management, physical distribution, logistics, warehousing, channel relationships, and inventory management.
Prerequisite: MGMT 3310, MKTG 3310 and BANA 2372 or MATH 1342.
