MKTG 3350. Services Marketing Management. 3 Hours.
Students recognize the unique challenges and strategies involved in marketing of services as opposed to tangible goods. Students examine the characteristics of services and how these influence consumer behavior, service design, delivery, and communication. Through case studies, simulations, and/or real-world applications, students will learn to craft and evaluate effective services marketing strategies.
Prerequisite: MKTG 3310.
