MKTG 3340. Digital Marketing. 3 Hours.
Students explore principles of digital marketing and best practices for using digital channels for marketing. Students will acquire fundamental knowledge about digital marketing channels and strategies that help to achieve desired business goals and to create meaningful relationships with customers. Topics may include elements of web design, web analytics, search engine optimization (SEO), search engine marketing (SEM), display marketing, email marketing, mobile marketing, online brand management and social media marketing.
Prerequisite: MKTG 3310.
