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MGMT 5300. Foundations Of Strategic Mgt. 3 Hours.

Students study the fundamentals of management, marketing, and information systems as essential components of competitive strategy. Topics may include: the management functions of planning, organizing, leading, motivating, and controlling; the core marketing principles related to product, price, placement, and promotion; and the value of information systems as key sources of sustainable competitive advantage in 21st century organizations. Industry and competitor analysis, strategy assessment and implementation, and strategy evaluation and control complete this survey course. This course does not apply to the 36-hour graduate credit hour requirement of the MBA degree program.

Master of Business Administration

...2 Excluding ACCT 5300 , BANA 5300 , ECON 5300 , MGMT 5300 , and FINC 5300 . MBA Concentrations...