MCSM 3316. Public Relations & Sports. 3 Hours.
Students examine the foundations of public relations in sports through practical instruction, theoretical discussion and case studies. Emphasis is placed on analyzing the role of media relations with journalists from different mediums and platforms, the impact of social media on social media practitioners in sports, the unique publics in sports, and the fundamentals of risk and crisis communication.
Prerequisite: MCOM 1307 and MCSM 2312.
