MCPA 3388. Sales and Marketing. 3 Hours.
Students examine media marketing, market research, advertising, content promotion, and public relations as tools for building customer relationships and maintaining organizational goodwill through an integrated marketing communication plan. Through applied class assignments and projects, students develop, implement, and evaluate integrated marketing communication strategies for media-related contexts. Emphasis may be placed on audience engagement, data-informed decision-making, contemporary industry trends, ethical practices, and professional standards Course Equivalents: MCOM 3388 .
