MCPA 3382. Principles of Advertising. 3 Hours.
Students explore the evolving advertising and communication landscape shaped by digital platforms, social media, data analytics and emerging technologies. Student examine how industry trends such as influencers, branded content, globalization, and audience fragmentation are transforming how industries connect with consumers and build brands. The course emphasizes applying modern strategies and approaches to advertising and communication challenges. Course Equivalents: MCOM 3382 .
