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MCOM 1307. Introduction to Digital Social Media. 3 Hours. [TCCN: COMM 1307]

Students explore digital communication campaigns, trends, and practices, and how they are currently used on social and emerging media platforms. Students evaluate message strategies and interpret data analytics to determine levels of audience engagement, as well as short- and long-term effects.

Bachelor of Arts, Major in Media and Communication: Sports Media Concentration

https://catalog.shsu.edu/undergraduate/colleges-academic-departments/arts-and-media/media-and-communication/ba-media-and-communication-sports-media/
The Sports Media concentration prepares students to bring the excitement of sports to audiences everywhere. Students learn to report, produce, and create engaging content for traditional and digital platforms. Graduates are prepared for careers in sports broadcasting, sports journalism, and sports content production.

Bachelor of Arts, Major in Media and Communication: Emerging Media and Innovation Concentration

https://catalog.shsu.edu/undergraduate/colleges-academic-departments/arts-and-media/media-and-communication/ba-media-and-communication-emerging-media-and-innovation/
The Emerging Media and Innovation concentration prepares students to create what's next in digital media. Through hands-on learning, students explore artificial intelligence, immersive media, and digital storytelling while developing creative and technical skills needed to succeed in the new industry. Graduates are prepared to identify future trends, create innovative media experiences, and address the ethical and societal challenges facing the future of communication.