Bachelor of Arts, Major in Mass Communication: Public Relations & Advertising
Public Relations & Advertising
Today’s marketplace increasingly requires communication practitioners to understand both traditional and new media and to be able to integrate communication tools across once-separate disciplines. Students who choose the Public Relations & Advertising Concentration will participate in a program that will provide a strong grounding in analytical and creative thought and comprehensive understanding of current industry changes. Students are required to complete the MCOM six-course core and then focus on a sequence of public relations and advertising courses that combines theoretical perspectives with hands-on experience. Students can also choose to enhance their portfolios and field experiences by taking elective courses such as the Professional Internship and Priority One, an on-campus agency.
Graduates of this concentration will have command of tools and techniques required for jobs in strategic communication in both corporate and non-profit environments. Additionally, graduates will have expertise in using those tools and techniques to think critically and creatively to solve communication problems in management-level positions.
All students who choose to declare a major or minor in Mass Communication or Ag/Com will be required to pass the Pearson Grammar Competency Lab with a score of 80 percent or better before they will be allowed to register for 3000 or 4000-level courses in MCOM. The lab is offered free of charge. Please visit Grammar Module for additional information.
Writing Enhanced Courses. All undergraduate students are required to complete at least six hours of writing enhanced courses within the discipline, of which three hours must be advanced.
| Code | Title | Hours |
|---|---|---|
| Bachelor of Arts, Major in Mass Communication: Public Relations & Advertising | ||
| Core Curriculum | ||
| Component Area I (Communication) | 6 | |
| Component Area II (Mathematics) 1 | 3 | |
| Component Area III (Life and Physical Sciences) | 8 | |
| Component Area IV (Language, Philosophy, and Culture) | 3 | |
| Component Area V (Creative Arts) | 3 | |
| Component Area VI (US History) | 6 | |
| Component Area VII (Political Science/Government) | 6 | |
| Component Area VIII (Social and Behavioral Sciences) | 3 | |
| Component Area IX (Component Area Option) | 4 | |
| Degree Specific Requirements | ||
| PHIL 2306 | Contemporary Moral Issues 2 | 3 |
| ARTS 2370 | Digital Photography I | 3 |
| Select one of the following: 3 | 3 | |
| Introduction To Economics | ||
| Principles Of Macroeconomics | ||
| Principles Of Microeconomics | ||
| Foreign Language - 14 Hours - 4 Courses (XXXX1411, 1412, 2311, 2312): 4 | 14 | |
| Advanced Liberal Arts Electives (6 hours) | 6 | |
| Mass Communication Core (14 hours) | ||
| MCOM 1130 | Media Literacy 5 | 1 |
| MCOM 1330 | Analysis of Electronic Culture (Writing Enhanced) | 3 |
| MCOM 1332 | Writing For Mass Media (Writing Enhanced) | 3 |
| MCOM 2371 | TV & Film Production | 3 |
| MCOM 3026 | Media Practicum | 1 |
| MCOM 4371 | Mass Media Law And Ethics (Writing Enhanced) | 3 |
| Courses Required for Concentration (27 hours) | ||
| MCOM 2382 | Design for PR & Advertising | 3 |
| MCOM 3381 | Principles Of Public Relations | 3 |
| MCOM 3382 | Principles of Advertising | 3 |
| MCOM 3383 | Writing for PR & Advertising | 3 |
| MCOM 3385 | Advanced Writing for PR & Adv | 3 |
| MCOM 3388 | Sales and Marketing | 3 |
| MCOM 4383 | Audience Research & Analysis | 3 |
| MCOM 4384 | Advanced Design for Public Relations & Advertising | 3 |
| MCOM 4390 | Campaigns for PR & Advertising | 3 |
| Concentration Electives (6 hours) | 6 | |
| Media Practicum | ||
| Special Topic (Limited to 3 SCH) | ||
| Independent Study (Limited to 3 SCH) | ||
| Professional Internship | ||
| Select Option A or B | 12 | |
| Option A: 12 Credits in 1 Subject Area, 6 Upper Level | ||
| Option B: 12 Credits in Business, 6 Upper Level | ||
| Total Hours | 120 | |
| 1 | MATH 1332 is recommended. |
| 2 | PHIL 2306 satisfies the requirement for Component Area IX and is a degree specific requirement for mass communication. |
| 3 | ECON 2300, or ECON 2301 or ECON 2302 satisfies the requirement for Component Area VIII and is a degree specific requirement for mass communication. |
| 4 | Foreign Language Course XXXX2311 or XXXX2312 satisfies the requirement for Component Area IV and is part of the mass communication foreign language requirement. |
| 5 | MCOM 1130 satisfies one hour of the requirement for Component Area IX as well as the major. |
Notes
Students should use elective and/or minor hours to satisfy the 42 advanced hour requirement. All students must complete at least 120 hours to graduate.
Select at least 6 liberal arts hours.
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| Component Area I | 3 | Component Area I | 3 |
| Cpmponent Area II1 | 3 | ECON 2300, 2301, or 23023 | 3 |
| Foreign Language XXXX14112,3 | 4 | Foreign Language XXXX14122 | 4 |
| MCOM 1330 (Writing Enhanced) | 3 | MCOM 11302 | 1 |
| MCOM 1332 (Writing Enhanced) | 3 | MCOM 2371 | 3 |
| MCOM 3026 | 1 | ||
| 17 | 14 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| Component Area III | 4 | Component Area III | 4 |
| Advanced Liberal Arts Elective | 3 | ARTS 2370 | 3 |
| Foreign Language XXXX23112,3 | 3 | Foreign Language XXXX23122 | 3 |
| MCOM 4371 (Writing Enhanced) | 3 | MCOM 2382 | 3 |
| PHIL 2306 | 3 | MCOM 3381 | 3 |
| 16 | 16 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| Component Area VI | 3 | Component Area V | 3 |
| Advanced Liberal Arts Elective | 3 | Component Area VI | 3 |
| MCOM 3382 | 3 | MCOM 3385 | 3 |
| MCOM 3383 | 3 | MCOM 3388 | 3 |
| MCOM Concentration Elective4 | 3 | Option A or B: Lower Division Course | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| Component Area VII | 3 | Component Area VII | 3 |
| MCOM 4383 | 3 | MCOM 4390 | 3 |
| MCOM 4384 | 3 | MCOM Concentration Elective4 | 3 |
| Option A or B: Lower Division Course | 3 | Option A or B: Upper Division Course | 3 |
| Option A or B: Upper Division Course | 3 | ||
| 15 | 12 | ||
| Total Hours: 120 | |||
| 1 | MATH 1332 is recommended. |
| 2 | Four courses in one language required. |
| 3 | Courses may be counted in two separate requirements. |
| 4 | See, MCOM Concentration Elective Course list below. |
| Code | Title | Hours |
|---|---|---|
| MCOM Concentration Elective Courses 4 | ||
| Select two of the following: | ||
| MCOM 3026 | Media Practicum | 3 |
| MCOM 4022 | Special Topic (Limited to 3 SCH) | 3 |
| MCOM 4099 | Independent Study (Limited to 3 SCH) | 3 |
| MCOM 4398 | Professional Internship | 3 |
Notes
Students should use elective and/or minor hours to satisfy the 42 advanced hour requirement. All students must complete at least 120 hours to graduate.
Select at least 6 liberal arts hours.
