MCOM 3388. Sales and Marketing. 3 Hours.
This course provides students with an overview of marketing strategies used by mass media companies. MCOM 3388 examines media marketing, market surveys, advertising, content promotion, and public relations as efforts to create and support customer bases and maintain goodwill. Students have the opportunity to create model marketing strategies. Special attention is paid to industry changes and professional ethics.
Prerequisite: MCOM 1332 and 9 additional hours of MCOM.