Bachelor of Arts, Major in Mass Communication: Public Relations & Advertising
Public Relations & Advertising
Today’s marketplace increasingly requires communication practitioners to understand both traditional and new media and to be able to integrate communication tools across once-separate disciplines. Students who choose the Public Relations & Advertising Concentration will participate in a program that will provide a strong grounding in analytical and creative thought and comprehensive understanding of current industry changes. Students are required to complete the MCOM six-course core and then focus on a sequence of public relations and advertising courses that combines theoretical perspectives with hands-on experience. Students can also choose to enhance their portfolios and field experiences by taking elective courses such as the Professional Internship and Priority One, an on-campus agency.
Graduates of this concentration will have command of tools and techniques required for jobs in strategic communication in both corporate and non-profit environments. Additionally, graduates will have expertise in using those tools and techniques to think critically and creatively to solve communication problems in management-level positions.
All students who choose to declare a major or minor in Mass Communication or Ag/Com will be required to pass the Pearson Grammar Competency Lab with a score of 80 percent or better before they will be allowed to register for 3000 or 4000-level courses in MCOM. The lab is offered free of charge. Please visit Grammar Module for additional information.
| Code | Title | Hours |
|---|---|---|
| Bachelor of Arts, Major in Mass Communication: Public Relations & Advertising | ||
| Core Curriculum | ||
| Component Area I (Communication) | 6 | |
| Component Area II (Mathematics) | 3 | |
| Component Area III (Life and Physical Sciences) | 8 | |
| Component Area IV (Language, Philosophy, and Culture) | 3 | |
| Component Area V (Creative Arts) | 3 | |
| Component Area VI (US History) | 6 | |
| Component Area VII (Political Science/Government) | 6 | |
| Component Area VIII (Social and Behavioral Sciences) | 3 | |
| Component Area IX (Component Area Option) | 4 | |
| Degree Specific Requirements | ||
| PHIL 2306 | Contemporary Moral Issues 1 | 3 |
| ARTS 2370 | Digital Photography I | 3 |
| Select one of the following: 2 | 3 | |
| Introduction To Economics | ||
| Principles Of Macroeconomics | ||
| Principles Of Microeconomics | ||
| Foreign Language - 14 Hours - 4 Courses (XXXX1411, 1412, 2311, 2312): 3 | 14 | |
| Advanced Liberal Arts Electives (6 hours) | 6 | |
| Mass Communication Core (14 hours) | ||
| MCOM 1130 | Media Literacy 3 | 1 |
| MCOM 1330 | Analysis of Electronic Culture | 3 |
| MCOM 1332 | Writing For Mass Media | 3 |
| MCOM 2381 | Visual Communication for Media | 3 |
| or MCOM 2371 | TV & Film Production | |
| MCOM 3026 | Media Practicum | 1 |
| MCOM 4371 | Mass Media Law And Ethics | 3 |
| Courses Required for Concentration (27 hours) | ||
| MCOM 2382 | Design for PR & Advertising | 3 |
| MCOM 3381 | Principles Of Public Relations | 3 |
| MCOM 3382 | Principles of Advertising | 3 |
| MCOM 3383 | Writing for PR & Advertising | 3 |
| MCOM 3385 | Advanced Writing for PR & Adv | 3 |
| MCOM 3388 | Sales and Marketing | 3 |
| MCOM 4383 | Audience Research & Analysis | 3 |
| MCOM 4384 | Advanced Design for Public Relations & Advertising | 3 |
| MCOM 4390 | Campaigns for PR & Advertising | 3 |
| Concentration Electives (6 hours) | 6 | |
| Media Practicum | ||
| Special Topic | ||
| Independent Study | ||
| Professional Internship | ||
| Select Option A or B | 12 | |
| Option A: 12 Credits in 1 Subject Area, 6 Upper Level | ||
| Option B: 12 Credits in Business, 6 Upper Level | ||
| Total Hours | 120 | |
| 1 | PHIL 2306 satisfies the requirement for Component Area IX and is a degree specific requirement for mass communication. |
| 2 | ECON 2300, or ECON 2301 or ECON 2302 satisfies the requirement for Component Area VIII and is a degree specific requirement for mass communication. |
| 3 | Foreign Language Course XXXX2311 or XXXX2312 satisfies the requirement for Component Area IV and is part of the mass communication foreign language requirement. |
| 4 | MCOM 1130 satisfies one hour of the requirement for Component Area IX as well as the major. |
Notes:
- Students should use elective and/or minor hours to satisfy the 42 advanced hour requirement. All students must complete at least 120 hours to graduate.
- Select at least 6 liberal arts hours.
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| Component Area I | 3 | Component Area I | 3 |
| Cpmponent Area II | 3 | ECON 2300, 2301, or 23022 | 3 |
| Foreign Language XXXX14111, 2 | 4 | Foreign Language XXXX14121 | 4 |
| MCOM 1330 | 3 | MCOM 11302 | 1 |
| MCOM 1332 | 3 | MCOM 2381 | 3 |
| MCOM 3026 | 1 | ||
| 17 | 14 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| Component Area III | 4 | Component Area III | 4 |
| Advanced Liberal Arts Elective | 3 | ARTS 2370 | 3 |
| Foreign Language XXXX23111, 2 | 3 | Foreign Language XXXX23121 | 3 |
| MCOM 4371 | 3 | MCOM 2382 | 3 |
| PHIL 2306 | 3 | MCOM 3381 | 3 |
| 16 | 16 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| Component Area VI | 3 | Component Area V | 3 |
| Advanced Liberal Arts Elective | 3 | Component Area VI | 3 |
| MCOM 3382 | 3 | MCOM 3385 | 3 |
| MCOM 3383 | 3 | MCOM 3388 | 3 |
| MCOM Concentration Elective3 | 3 | Option A or B: Lower Division Course | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| Component Area VII | 3 | Component Area VII | 3 |
| MCOM 4383 | 3 | MCOM 4390 | 3 |
| MCOM 4384 | 3 | MCOM Concentration Elective3 | 3 |
| Option A or B: Lower Division Course | 3 | Option A or B: Upper Division Course | 3 |
| Option A or B: Upper Division Course | 3 | ||
| 15 | 12 | ||
| Total Hours: 120 | |||
| 1 | Four courses in one language required. |
| 2 | Courses may be counted in two separate requirements. |
| 3 | For MCOM concentration electives, select 6 hours of the following: MCOM 3026, MCOM 4022, MCOM 4099, MCOM 4398. |
Notes:
- Students should use elective and/or minor hours to satisfy the 42 advanced hour requirement. All students must complete at least 120 hours to graduate.
- Select at least 6 liberal arts hours.
