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This is an archived copy of the 2023-2024 catalog. To access the most recent version of the catalog, please visit http://catalog.shsu.edu.

MKTG 3370. Mkt Comm Promotional Strategy. 3 Hours.

Students study contemporary issues in marketing communications. An examination of how the elements of the promotional mix, with emphasis on advertising, are used to develop effective marketing strategies.
Prerequisite: MKTG 3310.

Bachelor of Science, Major in Human Performance and Wellness Management

http://catalog.shsu.edu/undergraduate/colleges-academic-departments/health-sciences/kinesiology/bs-human-performance-and-wellness-management/

...50 hours. MKTG 3310 is a prerequisite for MKTG 3320 , MKTG 3370 AND MKTG 3328...