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This is an archived copy of the 2023-2024 catalog. To access the most recent version of the catalog, please visit http://catalog.shsu.edu.

MKTG 3310. Principles Of Marketing. 3 Hours.

Students are provided general knowledge on the marketing of goods, services, and ideas. They focus on key marketing concepts and the role of marketing within organizations. Students learn how marketers deliver value in satisfying customer needs and wants in a dynamic global environment. Students learn to understand the elements of the marketing mix, market segmentation and targeting, marketing strategies, consumer behavior, marketing research, supply chain management, branding and product development, pricing strategies, professional selling, market planning, and promotion.
Prerequisite: 50 Credit Hours.

Bachelor of Science, Major in Human Performance and Wellness Management

http://catalog.shsu.edu/undergraduate/colleges-academic-departments/health-sciences/kinesiology/bs-human-performance-and-wellness-management/

...MKTG 3310 is a prerequisite for MKTG 3320 , MKTG 3370 AND MKTG 3328 . MGMT 3310...

Minor in International Business

http://catalog.shsu.edu/undergraduate/colleges-academic-departments/business-administration/economics-international-business/minor-international-business/

...transfer hours. 1 Requires MGMT 3310 . 2 Requires MKTG 3310. Furthermore, degree candidates for a...