Bachelor of Science, Major in Agricultural Communications

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This program is designed to meet the needs of students desiring a program of study in agricultural journalism, media (electronic, social, broadcast), public relations, advertising, or several other fields of study. While no minor is required, advanced elective courses permit the student to have a stronger concentration in a particular area of interest to them.

Bachelor of Science, Major in Agricultural Communications
Core Curriculum
Component Area I (Communication)6
Component Area II (Mathematics) 13
Component Area III (Life and Physical Science)8
Component Area IV (Language, Philosophy, and Culture)3
Component Area V (Creative Arts)3
Component Area VI (U.S. History)6
Component Area VII (Political Science/Government)6
Component Area VIII (Social and Behavioral Sciences)3
Component Area IX (Component Area Option)4
Degree Specific Requirements
AGRI 1309Computers in Agriculture (or approved substitute)3
or CSTE 1330 Introduction to Computers
MATH 1324Mth for Mngl Decision Making 13
MATH 1342Elementary Statistics3
Major Core
AGBU 2317Principles of Agri Economics3
AGRI 1131Intro to Pro Leadership Skills1
ANSC 1319
ANSC 1119
Animal Science
and Animal Science Laboratory
PLSC 1307
PLSC 1107
Plant Science
and Plant Science Laboratory
ACOM 3360Communication Skills for Agriculturists3
AGBU 2385Analysis of the Agr Sector3
AGBU 3361Agribusiness Org & Mgt3
AGBU 4340Agribusiness Marketing3
or AGBU 4363 Agricultural Sales & Consulting
or AGBU 4386 Agriculture & Food Policy
AGRI 4120Professional Career Skills1
AGRI 4388Prin of Ag Leadership/Comm Dev3
ANSC 3363Anatomy & Physiology of the Domestic Animal3
ANSC 3376Meat Science3
or ANSC 4398 Animal Diseases & Public Hlth
or AGRI 4350 Agricultural Biosecurity
5 hours Advanced Electives from: AGRI, AGBU, ACOM, AGET, AGED, ANSC, EQSC, PLSC or WMGT5
MCOM Courses
MCOM 1330Media, Culture and Society3
MCOM 1332Writing For Mass Media3
MCOM 1371Audio Production & Performance3
MCOM 2371TV & Film Production3
MCOM 2382Design for PR & Advertising3
MCOM 3381Principles Of Public Relations3
MCOM 3383Writing for PR & Advertising3
MCOM 3388Sales and Marketing3
MCOM 4365Mobile & Social Reporting3
MCOM 4371Mass Media Law And Ethics3
MCOM 3000-4000 Electives3
Minor (If Required)
Total Hours120
First Year
AGRI 11311AGBU 23173
ANSC 1319
ANSC 1119
4ENGL 130213
ENGL 130113HIST 130133
MATH 132423MCOM 13323
MCOM 13303PLSC 1307
PLSC 1107
 14 16
Second Year
Component Area IX1ACOM 33603
AGBU 23853MATH 13423
AGRI 1309 or CSTE 13303MCOM 23713
HIST 130233MCOM 23823
MCOM 13713POLS 230643
POLS 230543 
 16 15
Third Year
Component Area III4Component Area III4
Component Area IV3AGBU 33613
Component Area V3ANSC 3376, 4398, or AGRI 43503
ANSC 33633MCOM 33833
MCOM 33813MCOM 33883
 16 16
Fourth Year
Component Area IX3Component Area VIII3
AGRI, AGBU, ACOM, AGED, AGET, ANSC, EQSC, PLSC, or WMGT Advanced Elective3AGRI 43883
AGBU 4340, 4363, or 43863MCOM 43653
MCOM 43713MCOM Advanced Elective3
 13 14
Total Hours: 120

The Texas Higher Education Coordinating Board (THECB) marketable skills initiative is part of the state’s 60x30TX plan and was designed to help students articulate their skills to employers.  Marketable skills are those skills valued by employers and/or graduate programs that can be applied in a variety of work or education settings and may include interpersonal, cognitive, and applied skill areas.

The BS in Agricultural Communications is designed to provide graduates with the following marketable skills:

  • Apply independent and team-working skills to accomplish objectives and meet deadlines in a variety of agricultural industry communication-related enterprises.
  • Demonstrate a work ethic and soft skills that are desirable of an employee.
  • Combine written and oral communication skills to effectively convey a message to the specified audience.
  • Formulate agricultural literacy and advocacy approaches to properly inform and educate the general public about agriculture.