Bachelor of Science, Major in Agricultural Communications
This program is designed to meet the needs of students desiring a program of study in agricultural journalism, media (electronic, social, broadcast), public relations, advertising, or several other fields of study. While no minor is required, advanced elective courses permit the student to have a stronger concentration in a particular area of interest to them.
| Code | Title | Hours |
|---|---|---|
| Bachelor of Science, Major in Agricultural Communications | ||
| Core Curriculum | ||
| Component Area I (Communication) | 6 | |
| Component Area II (Mathematics) 1 | 3 | |
| Component Area III (Life and Physical Science) | 8 | |
| Component Area IV (Language, Philosophy, and Culture) | 3 | |
| Component Area V (Creative Arts) | 3 | |
| Component Area VI (U.S. History) | 6 | |
| Component Area VII (Political Science/Government) | 6 | |
| Component Area VIII (Social and Behavioral Sciences) | 3 | |
| Component Area IX (Component Area Option) | 4 | |
| Degree Specific Requirements | ||
| AGRI 1309 | Computers in Agriculture (or approved substitute) | 3 |
| or CSTE 1330 | Introduction to Computers | |
| MATH 1324 | Mth for Mngl Decision Making 1 | 3 |
| MATH 1342 | Elementary Statistics | 3 |
| Major Core | ||
| AGBU 2317 | Principles of Agri Economics | 3 |
| AGRI 1131 | Intro to Pro Leadership Skills | 1 |
| ANSC 1319 & ANSC 1119 | Animal Science and Animal Science Laboratory | 4 |
| PLSC 1307 & PLSC 1107 | Plant Science and Plant Science Laboratory | 4 |
| Major | ||
| ACOM 3360 | Communication Skills for Agriculturists | 3 |
| AGBU 2385 | Analysis of the Agr Sector | 3 |
| AGBU 3361 | Agribusiness Org & Mgt | 3 |
| AGBU 4340 | Agribusiness Marketing | 3 |
| or AGBU 4363 | Agricultural Sales & Consulting | |
| or AGBU 4386 | Agriculture & Food Policy | |
| AGRI 4120 | Professional Career Skills | 1 |
| AGRI 4388 | Prin of Ag Leadership/Comm Dev | 3 |
| ANSC 3363 | Anatomy & Physiology of the Domestic Animal | 3 |
| ANSC 3376 | Meat Science | 3 |
| or ANSC 4398 | Animal Diseases & Public Hlth | |
| or AGRI 4350 | Agricultural Biosecurity | |
| 5 hours Advanced Electives from: AGRI, AGBU, ACOM, AGET, AGED, ANSC, EQSC, PLSC or WMGT | 5 | |
| MCOM Courses | ||
| MCOM 1330 | Media, Culture and Society | 3 |
| MCOM 1332 | Writing For Mass Media | 3 |
| MCOM 1371 | Audio Production & Performance | 3 |
| MCOM 2371 | TV & Film Production | 3 |
| MCOM 2382 | Design for PR & Advertising | 3 |
| MCOM 3381 | Principles Of Public Relations | 3 |
| MCOM 3383 | Writing for PR & Advertising | 3 |
| MCOM 3388 | Sales and Marketing | 3 |
| MCOM 4365 | Mobile & Social Reporting | 3 |
| MCOM 4371 | Mass Media Law And Ethics | 3 |
| MCOM 3000-4000 Electives | 3 | |
| Minor (If Required) | ||
| Total Hours | 120 | |
| 1 | MATH 1324 satisfies the requirements for Component Area II (Mathematics) and the degree specific requirements. |
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| AGRI 1131 | 1 | AGBU 2317 | 3 |
| ANSC 1319 & ANSC 1119 | 4 | ENGL 13021 | 3 |
| ENGL 13011 | 3 | HIST 13013 | 3 |
| MATH 13242 | 3 | MCOM 1332 | 3 |
| MCOM 1330 | 3 | PLSC 1307 & PLSC 1107 | 4 |
| 14 | 16 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| Component Area IX | 1 | ACOM 3360 | 3 |
| AGBU 2385 | 3 | MATH 1342 | 3 |
| AGRI 1309 or CSTE 1330 | 3 | MCOM 2371 | 3 |
| HIST 13023 | 3 | MCOM 2382 | 3 |
| MCOM 1371 | 3 | POLS 23064 | 3 |
| POLS 23054 | 3 | ||
| 16 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| Component Area III | 4 | Component Area III | 4 |
| Component Area IV | 3 | AGBU 3361 | 3 |
| Component Area V | 3 | ANSC 3376, 4398, or AGRI 4350 | 3 |
| ANSC 3363 | 3 | MCOM 3383 | 3 |
| MCOM 3381 | 3 | MCOM 3388 | 3 |
| 16 | 16 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| Component Area IX | 3 | Component Area VIII | 3 |
| AGRI, AGBU, ACOM, AGED, AGET, ANSC, EQSC, PLSC, or WMGT Advanced Elective | 3 | AGRI 4388 | 3 |
| AGRI 4120 | 1 | AGRI, AGBU ACOM, AGED, AGET, ANSC, EQSC, PLSC or WMGT Advanced Elective | 2 |
| AGBU 4340, 4363, or 4386 | 3 | MCOM 4365 | 3 |
| MCOM 4371 | 3 | MCOM Advanced Elective | 3 |
| 13 | 14 | ||
| Total Hours: 120 | |||
| 1 | Satisfies Core Curriculum requirement of Component Area I (Communications). |
| 2 | MATH 1324 satisfies the requirements for Component Area II (Mathematics) and the degree specific requirements. |
| 3 | Satisfies Core Curriculum requirement of Component Area VI (U.S. History). |
| 4 | Satisfies Core Curriculum requirement of Component Area VII (Political Science/Government). |
The Texas Higher Education Coordinating Board (THECB) marketable skills initiative is part of the state’s 60x30TX plan and was designed to help students articulate their skills to employers. Marketable skills are those skills valued by employers and/or graduate programs that can be applied in a variety of work or education settings and may include interpersonal, cognitive, and applied skill areas.
The BS in Agricultural Communications is designed to provide graduates with the following marketable skills:
- Apply independent and team-working skills to accomplish objectives and meet deadlines in a variety of agricultural industry communication-related enterprises.
- Demonstrate a work ethic and soft skills that are desirable of an employee.
- Combine written and oral communication skills to effectively convey a message to the specified audience.
- Formulate agricultural literacy and advocacy approaches to properly inform and educate the general public about agriculture.
