The MA Program in Digital Media at Sam Houston State University focuses on digital media in a multi-platform, multimedia environment. Changes in communication, storytelling, and information technologies are reshaping not only ways in which audiences receive and interpret media, but also the construction and delivery of messages. The union of digital, print, and analog media challenges practitioners to create messages that can reach audiences in multiple ways on many platforms. These practical challenges in a dynamic and changing media landscape offer new opportunities for media education.
The program offers a choice between digital media production and digital media studies. The digital media production emphasis is designed for students who want to create and manage digital media projects, and the digital media studies emphasis is designed for students who want to research and understand digital media.
Digital Media Production
Students explore the digital combination of text, graphics, audio and video into engaging stories and interactive environments. Students learn advanced production practices needed to work in executive management and upper-level reporter, producer, filmmaker and creative manager media positions. (Non-Thesis Concentration)
Successful completion of a digital media portfolio evaluation is required for graduation. This portfolio evaluation, which is administered by a committee of three mass communication faculty, is given during the final semester. Digital media portfolio evaluation committees are appointed by the Graduate Advisor in consultation with the Graduate Committee and student. Students must be enrolled the semester in which they submit their portfolio for evaluation.
Digital Media Studies *no longer available as of April 1, 2022
Students apply mass communication research methods and theories to the study of digital media. Students learn how to critically reflect on digital media practices, audiences, law, policy and products leading to continued studies at the PhD level or to teach at the college level. (Thesis Concentration)
Successful completion of a comprehensive oral examination is required for graduation. This exam, which is administered by a committee of three mass communication faculty, is given during the final semester. Oral examination committees are appointed by the Graduate Advisor in consultation with the Graduate Committee and student. Students must be enrolled the semester in which they take comprehensive examinations.
Students seeking admission to the Master of Arts in Digital Media program must meet the following requirements and submit all documents to the Office of Graduate Admissions:
- Graduate Application
- Application fee
- An official transcript from the baccalaureate degree granting institution
- A 500-word personal statement outlining your goals and objectives for this program.
- Contact information for three references.
- INTERNATIONAL STUDENTS: A minimum score of 550 (paper-base), 2/3 (computer-based) or 79 (internet-based) on the TOEFL is required.
- For Digital Media Production: A digital media portfolio or a link to a digital media portfolio is required. Students without a portfolio or undergraduate coursework in digital media production may need to take additional undergraduate courses as determined by the faculty. Email a link of your portfolio to kws014@shsu.edu if you plan to pursue the emphasis in digital media production.
Notes:
A holistic review of each student’s application file will be completed on a competitive basis.
ASSISTANTSHIP DEADLINE: Students seeking a graduate assistantship should complete their application by May 1st for best consideration.
Course List
| Code |
Title |
Hours |
| MCOM 5300 | Digital Media History & Theory | 3 |
| MCOM 5360 | Mass Communication Theory | 3 |
| MCOM 6360 | Mass Comm Research Methods | 3 |
| Special Topic | |
| Independent Study | |
| Critical Approaches to Media | |
| Strategic PR&Advert-Healthcare | |
| Digital Media Ethics and Law | |
| Social Marketing | |
| Advanced Digital Writing | |
| Digital Advertising | |
| Podcasting | |
| Social Media | |
| Digital Media Management | |
| Digital Entrepreneurship | |
| MCOM 6098 | Thesis 1 | 6 |
| |
| Total Hours | 36 |
*Digital Media Studies *no longer available as of April 1, 2022
Successful completion of a comprehensive oral examination is required for graduation. This exam, which is administered by a committee of at least three MCOM faculty, is administered during the semester following completion of 18 hours. Oral examination committees are appointed by the Graduate Advisor in consultation with the Graduate Committee and the student. Additional comprehensive examination information is located in Graduate Degree Requirements section of the SHSU Graduate Catalog.
The Texas Higher Education Coordinating Board (THECB) marketable skills initiative is part of the state’s 60x30TX plan and was designed to help students articulate their skills to employers. Marketable skills are those skills valued by employers and/or graduate programs that can be applied in a variety of work or education settings and may include interpersonal, cognitive, and applied skill areas.
The MA in Digital Media is designed to provide graduates with the following marketable skills:
- Strong communication skills.
- Produce evidence-based research.
- Demonstrate technical production skills.
