Bachelor of Arts, Major in Mass Communication: Public Relations & Advertising

Public Relations & Advertising

Today’s marketplace increasingly requires communication practitioners to understand both traditional and new media and to be able to integrate communication tools across once-separate disciplines. Students who choose the Public Relations & Advertising Concentration will participate in a program that will provide a strong grounding in analytical and creative thought and comprehensive understanding of current industry changes. Students are required to complete the MCOM six-course core and then focus on a sequence of public relations and advertising courses that combines theoretical perspectives with hands-on experience. Students can also choose to enhance their portfolios and field experiences by taking elective courses such as the Professional Internship and Priority One, an on-campus agency.

Graduates of this concentration will have command of tools and techniques required for jobs in strategic communication in both corporate and non-profit environments. Additionally, graduates will have expertise in using those tools and techniques to think critically and creatively to solve communication problems in management-level positions.

All students who choose to declare a major or minor in Mass Communication or Ag/Com will be required to pass the Pearson Grammar Competency Lab with a score of 80 percent or better before they will be allowed to register for 3000- or 4000-level courses in MCOM.  The lab is offered free of charge. Please visit Grammar Module for additional information. 

Bachelor of Arts, Major in Mass Communication: Public Relations & Advertising
Core Curriculum
Component Area I (Communication)6
Component Area II (Mathematics)3
Component Area III (Life and Physical Sciences)8
Component Area IV (Language, Philosophy, and Culture)3
Component Area V (Creative Arts)3
Component Area VI (US History)6
Component Area VII (Political Science/Government)6
Component Area VIII (Social and Behavioral Sciences)3
Component Area IX (Component Area Option)4
Degree Specific Requirements
PHIL 2306Contemporary Moral Issues 13
ARTS 2370Digital Photography I3
Select one of the following: 23
Introduction To Economics
Principles Of Macroeconomics
Principles Of Microeconomics
Foreign Language - 14 Hours - 4 Courses (XXXX1411, 1412, 2311, 2312): 314
Advanced Liberal Arts Electives (6 hours)6
Mass Communication Core (14 hours)
MCOM 1130Media Literacy 31
MCOM 1330Analysis of Electronic Culture3
MCOM 1332Writing For Mass Media3
MCOM 2381Visual Communication for Media3
MCOM 3026Media Practicum1
MCOM 4371Mass Media Law And Ethics3
Courses Required for Concentration (27 hours)
MCOM 2382Design for PR & Advertising3
MCOM 3381Principles Of Public Relations3
MCOM 3382Principles of Advertising3
MCOM 3383Writing for PR & Advertising3
MCOM 3385Advanced Writing for PR & Adv3
MCOM 3388Sales and Marketing3
MCOM 4383Audience Research & Analysis3
MCOM 4384Advanced Design for Public Relations & Advertising3
MCOM 4390Campaigns for PR & Advertising3
Concentration Electives (6 hours)6
Media Practicum
Special Topic
Independent Study
Professional Internship
Select Option A or B12
Option A: 12 Credits in 1 Subject Area, 6 Upper Level
Option B: 12 Credits in Business, 6 Upper Level
Total Hours120
1

PHIL 2306 satisfies the requirement for Component Area IX and is a degree specific requirement for mass communication.

2

ECON 2300, or ECON 2301 or ECON 2302 satisfies the requirement for Component Area VIII and is a degree specific requirement for mass communication.

3

Foreign Language Course XXXX2311 or XXXX2312 satisfies the requirement for Component Area IV and is part of the mass communication foreign language requirement.

4

MCOM 1130satisfies one hour of the requirement for Component Area IX as well as the major. 

Notes:

  • Students should use elective and/or minor hours to satisfy the 42 advanced hour requirement. All students must complete at least 120 hours to graduate.
  • Select at least 6 liberal arts hours.
First Year
FallHoursSpringHours
Component Area I 3Component Area I 3
Foreign Language XXXX14111, 24Component Area II 3
MCOM 113021ECON 2300, 2301, or 230223
MCOM 13303Foreign Language XXXX141214
MCOM 13323MCOM 23813
MCOM 30261 
 15 16
Second Year
FallHoursSpringHours
Component Area III 4Component Area III 4
Advanced Liberal Arts Elective3ARTS 23703
Foreign Language XXXX23111, 23Foreign Language XXXX231213
MCOM 43713MCOM 23823
PHIL 23063MCOM 33813
 16 16
Third Year
FallHoursSpringHours
Component Area VI 3Component Area V 3
Advanced Liberal Arts Elective3Component Area VI 3
MCOM 33823MCOM 33853
MCOM 33833MCOM 33883
MCOM Concentration Elective33Option A or B: Lower Division Course3
 15 15
Fourth Year
FallHoursSpringHours
Component Area VII 3Component Area VII 3
MCOM 43833MCOM 43903
MCOM 43843MCOM Concentration Elective33
Option A or B: Lower Division Course3Option A or B: Upper Division Course3
Option A or B: Upper Division Course3 
 15 12
Total Hours: 120
1

Four courses in one language required. 

2

Courses may be counted in two separate requirements. 

3

 For MCOM concentration electives, select 6 hours of the following: MCOM 3026MCOM 4022MCOM 4099MCOM 4398.

Notes:

  • Students should use elective and/or minor hours to satisfy the 42 advanced hour requirement. All students must complete at least 120 hours to graduate.
  • Select at least 6 liberal arts hours.