Bachelor of Business Administration, Major in Marketing

Each BBA degree consists of:

Transfer students must take at least 50% of the required business curriculum for the BBA in residence at Sam Houston State University, which may include courses taken at The Woodlands Center campus or through SHSU Online.

1 The Business Core consists of the following courses:

Business Core
ACCT 2301Principles of Financial Acc3
ACCT 2302Principles of Managerial Acc3
BANA 2372Business Analysis3
BANA 3363Inter Business Analysis3
BUAD 2301Business Legal Environment3
BUAD 3335Business Communication3
ECON 2301Principles Of Macroeconomics3
ECON 2302Principles Of Microeconomics 13
FINC 3320Business Finance3
MGIS 3310Principles of MIS3
MGMT 3310Principles Of Management3
MGMT 3370Operations Management3
MGMT 4390Strategic Management & Policy3
MKTG 3310Principles Of Marketing3

Satisfies Core Curriculum requirement for Component Area VIII (Social and Behavioral Sciences). 

Major Requirements

Marketing majors must make a minimum grade of “C” or better in all Marketing (MKTG) courses taken to graduate with a BBA in Marketing.

Degree Plan

Core Curriculum
Component Area I (Communication)6
Component Area II (Mathematics)3
Component Area III (Life and Physical Science)8
Component Area IV (Language, Philosophy, and Culture)3
Component Area V (Creative Arts)3
Component Area VI (U.S. History)6
Component Area VII (Political Science/Government)6
Component Area VIII (Social and Behavioral Sciences)3
Component Area IX (Component Area Option)4
First Year
Component Area III4BUAD 1305 or CSTE 13303
ECON 1100, KINE 2115, MCOM 1130, or NGLI 110111Component Area III4
ENGL 130123Component Area V3
HIST 130133ENGL 130223
MATH 132443HIST 130233
 14 16
Second Year
ACCT 23013ACCT 23023
BANA 23723BUAD 23013
Component Area IV3BUAD 2321 or COMS 238213
ECON 23013ECON 230263
POLS 230553POLS 230653
 15 15
Third Year
BANA 33633MGIS 33103
FINC 33203MGMT 33703
MGMT 33103MKTG 33203
MKTG 33103Marketing Technical Electives73
PSYC 1301 or SOCI 13013Marketing Technical Electives73
 15 15
Fourth Year
ACCT 33043General Electives3
BUAD 33353MGMT 43903
MKTG 33283MKTG 4340 or MGMT 43403
MKTG 43503MKTG 43903
Marketing Technical Electives73Marketing Technical Electives73
 15 15
Total Hours: 120

Satisfies requirement for Core Curriculum Component Area IX (Component Area Option).


Satisfies requirement for Core Curriculum Component Area I (Communication).


Satisfies requirement for Core Curriculum Component Area VI (U.S. History).


Satisfies requirement for Core Curriculum Component Area II (Mathematics).


Satisfies requirement for Core Curriculum Component Area VII (Political Science/Government).


Satisfies requirement for Core Curriculum Component Area VIII (Social and Behavioral Sciences).


Marketing Technical Electives, select four courses (12 SCH) total from the course list below. 

Marketing Technical Electives 7
Select four from the following:
Advanced MKTG Electives (3000 or 4000 level), not including required MKTG courses
Supply Chain Management


Students must earn a 2.0 minimum overall GPA in all coursework. 

Students must meet a 2.0 minimum overall major GPA in all major coursework.

Students must earn a 2.0 minimum SHSU GPA in all coursework.

Students must meet a 2.0 minimum SHSU major GPA in all major coursework. 

A minor is not required for this degree program; however, a student has the option to add a minor, but to do so additional semester credits hours will be needed above the degree program’s stated total semester credit hours. 

All minors can be paired with this degree program.

The BBA in Marketing is designed to provide graduates with the following marketable skills:

  • Professional communication skills:  verbal and written.
  • Critical thinking, problem solving, and analytic ability.
  • Teamwork, interpersonal skills, and influencing skills.
  • Proficient with productivity software.
  • Creativity and ability to think outside the box.