Bachelor of Business Administration, Major in Marketing

Each BBA degree consists of

Transfer students must take at least 50% of the required business curriculum for the BBA in residence at Sam Houston State University, which may include courses taken at The Woodlands Center campus or through SHSU Online.

1 The Business Core is made up of the following courses:

ACCT 2301Principles Of Financial Acc3
ACCT 2302Principles Of Managerial Acc3
BANA 2372Business Analysis3
BANA 3363Inter Business Analysis3
BUAD 2301Business Legal Environment3
BUAD 3335Business Communication3
ECON 2301Principles Of Macroeconomics3
ECON 2302Principles Of Microeconomics 13
ECON 3000-4000 level 23
FINC 3320Business Finance3
MGIS 3310Principles of MIS3
MGMT 3310Principles Of Management3
MGMT 3370Operations Management3
MGMT 4390Strategic Management & Policy3
MKTG 3310Principles Of Marketing3

Major-Specific Requirements

Marketing majors must make a minimum grade of “C” or better in all Marketing (MKTG) courses taken to graduate with a BBA in Marketing.

Degree Plan

Bachelor of Business Administration, Major in Marketing
Core Curriculum
Component Area I (Communication)6
Component Area II (Mathematics)3
Component Area III (Life and Physical Science)8
Component Area IV (Language, Philosophy, and Culture)3
Component Area V (Creative Arts)3
Component Area VI (U.S. History)6
Component Area VII (Political Science/Government)6
Component Area VIII (Social and Behavioral Sciences)3
Component Area IX (Component Area Option)4
First Year
FallHoursSpringHours
Component Area III4Component Area III4
ECON 1100, KINE 2115, NGLI 1101, or MCOM 113011Component Area V3
ENGL 130123BUAD 1305 or CSTE 13303
HIST 130133ENGL 130223
MATH 132443HIST 130233
 14 16
Second Year
FallHoursSpringHours
ACCT 23013ACCT 23023
Component Area IV3BUAD 2321 or COMS 238213
BANA 23723BUAD 23013
ECON 23023ECON 230163
POLS 230553POLS 230653
 15 15
Third Year
FallHoursSpringHours
BANA 33633ECON 3357, 4357, or 43653
FINC 33203MGIS 33103
MGMT 33103MGMT 33703
MKTG 33103MKTG 33203
PSYC 1301 or SOCI 13013MKTG Electives73
 15 15
Fourth Year
FallHoursSpringHours
ACCT 33043General Electives3
BUAD 33353MGMT 43903
MKTG 33283MKTG 43403
MKTG 43503MKTG 43903
MKTG Electives73MKTG Electives73
 15 15
Total Hours: 120
MKTG 3335Retailing3
MKTG 3350Services Marketing Management3
MKTG 3370Mkt Comm Promotional Strategy3
MKTG 4330Sales Management3
MGMT 4360Supply Chain Management3