MKTG 3370. Mkt Comm Promotional Strategy. 3 Hours.
Students study contemporary issues in marketing communications. An examination of how the elements of the promotional mix, with emphasis on advertising, are used to develop effective marketing strategies.
Prerequisite: MKTG 3310.
...MKTG 3310 and ECON 2300 or ECON 2302 are prerequisites for MKTG 3320 , MKTG 3370...