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MKTG 3320. Consumer Behavior. 3 Hours.
Students study consumer decision-making processes in marketing and the factors that influence these processes.
Prerequisite: MKTG 3310.
Bachelor of Science, Major in Human Performance and Wellness Management
...MKTG 3310 . MKTG 3310 and ECON 2300 or ECON 2302 are prerequisites for MKTG 3320...