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MKTG 3320. Consumer Behavior. 3 Hours.
Students study consumer decision-making processes in marketing and the factors that influence these processes.
Prerequisite: MKTG 3310.
Bachelor of Science, Major in Human Performance and Wellness Management
...50 hours. MKTG 3310 is a prerequisite for MKTG 3320 , MKTG 3370 AND MKTG 3328...
