MCPA 4381. Social Marketing Campaign. 3 Hours.
Students are introduced to the core principles and practical applications of social marketing—a strategic discipline that aims to influence attitudes and behaviors for social good. Students examine real-world social change initiatives, assess their effectiveness, and learn to apply social marketing frameworks that deliver measurable impacts in public health, environmental sustainability, and community well-being.
Prerequisite: MCPA 3381, MCPA 3382, and MCPA 3383 Course Equivalents: MCOM 4381 .
