MCPA 4390. Campaigns for PR & Advertising. 3 Hours.
This course emphasizes integration of theory, research, and communication techniques for implementing and evaluating public relations campaigns. Focus on creative strategies and media planning, target analysis and buying tactics. Students research, develop, and present an integrated communication plan.
Prerequisite: Either (MCPA 3381, MCPA 3382, and MCPA 3383 or instructor approval) or (MCOM 3381, MCOM 3383, and MCOM 4383 or instructor approval).
...4365 , HLTH 4380 , HLTH 4390 , KINE 3373 require...coursework in College Math. MCPA 4381 requires MCOM...