MCPA 4381. Social Marketing for PR & Adv. 3 Hours.
Students critically examine examples of social change initiatives that target deeply-held beliefs and entrenched personal behaviors. Students develop an understanding of social marketing principles, a proven behavior change discipline, and will learn techniques for conducting social marketing campaigns to improve a social good such as individual health, the environment, or the community.
Prerequisite: Either (MCPA 3381, MCPA 3382, and MCPA 3383 or instructor approval) or (MCOM 2382 or instructor approval).
...hours of completed coursework in College Math. MCPA 4381 requires MCOM Instructor approval. PHYS 1301...