MCOMÂ 5361. Emerging & Social Media Campaign Strategies. 3 Hours.
Students practice conceptualizing, designing, creating, and placing effective messages in the digital media while solving communication problems through appropriate communication strategies. Students learn key terminology for emerging and social media, incorporate knowledge about significant trends and issues in planning and evaluating strategic communication campaigns, and design a comprehensive campaign plan featuring emerging and social media.
Prerequisite: Admission to graduate program.
