MCOM 4385. Social Media for PR & Adv. 3 Hours.
Students develop a comprehensive understanding of the social media landscape and its impact on public relations and advertising campaign strategies. Students develop a strategic social media campaign plan to solve specific communication problems for a particular client; topics also include key social media terminology, techniques, design plans and implementation strategies.
Prerequisite: MCOM 1332, MCOM 3381 or MCOM 3382, and 9 additional hours of MCOM.