MCOM 4381. Social Marketing for PR & Adv. 3 Hours.
Students critically examine examples of social change initiatives that target deeply-held beliefs and entrenched personal behaviors. Students develop an understanding of social marketing principles, a proven behavior change discipline, and will learn techniques for conducting social marketing campaigns to improve a social good such as individual health, the environment, or the community.
Prerequisite: MCOM 1332, MCOM 2382, and 9 additional hours of MCOM.