AGBU 4340. Agribusiness Marketing. 3 Hours.
Students study the major marketing strategies and decisions that must be made by agribusiness firms, including target market selection, marketing research, sales forecasting, product policies, distribution channels, pricing, advertising, and market control. The development of a strategic marketing plan for an agribusiness firm is required.
Prerequisite: AGBU 2317 and AGBU 2385, and completed 45 credit hours.