Bachelor of Business Administration, Major in Marketing
Each BBA degree consists of:
- University Core
- Business Core 1
- Major required courses
- Speech communications course (BUAD 2321 or COMS 2382) that also satisfies a University core requirement
- Computer literacy course (BUAD 1305 or CSTE 1330)
- elective(s)
Transfer students must take at least 50% of the required business curriculum for the BBA in residence at Sam Houston State University, which may include courses taken at The Woodlands Center campus or through SHSU Online.
1 The Business Core is made up of the following courses:
| Code | Title | Hours |
|---|---|---|
| ACCT 2301 | Principles of Financial Acc | 3 |
| ACCT 2302 | Principles of Managerial Acc | 3 |
| BANA 2372 | Business Analysis | 3 |
| BANA 3363 | Inter Business Analysis | 3 |
| BUAD 2301 | Business Legal Environment | 3 |
| BUAD 3335 | Business Communication | 3 |
| ECON 2301 | Principles Of Macroeconomics | 3 |
| ECON 2302 | Principles Of Microeconomics 1 | 3 |
| ECON 3000-4000 level 2 | 3 | |
| FINC 3320 | Business Finance | 3 |
| MGIS 3310 | Principles of MIS | 3 |
| MGMT 3310 | Principles Of Management | 3 |
| MGMT 3370 | Operations Management | 3 |
| MGMT 4390 | Strategic Management & Policy | 3 |
| MKTG 3310 | Principles Of Marketing | 3 |
| 1 | Satisfies a University core requirement |
| 2 | Specific course may be specified by the major. |
Major-Specific Requirements
Marketing majors must make a minimum grade of “C” or better in all Marketing (MKTG) courses taken to graduate with a BBA in Marketing.
Degree Plan
| Code | Title | Hours |
|---|---|---|
| Bachelor of Business Administration, Major in Marketing | ||
| Core Curriculum | ||
| Component Area I (Communication) | 6 | |
| Component Area II (Mathematics) | 3 | |
| Component Area III (Life and Physical Science) | 8 | |
| Component Area IV (Language, Philosophy, and Culture) | 3 | |
| Component Area V (Creative Arts) | 3 | |
| Component Area VI (U.S. History) | 6 | |
| Component Area VII (Political Science/Government) | 6 | |
| Component Area VIII (Social and Behavioral Sciences) | 3 | |
| Component Area IX (Component Area Option) | 4 | |
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| Component Area III | 4 | Component Area III | 4 |
| ECON 1100, KINE 2115, NGLI 1101, or MCOM 11301 | 1 | Component Area V | 3 |
| ENGL 13012 | 3 | BUAD 1305 or CSTE 1330 | 3 |
| HIST 13013 | 3 | ENGL 13022 | 3 |
| MATH 13244 | 3 | HIST 13023 | 3 |
| 14 | 16 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| Component Area IV | 3 | ACCT 2302 | 3 |
| ACCT 2301 | 3 | BUAD 2321 or COMS 23821 | 3 |
| BANA 2372 | 3 | BUAD 2301 | 3 |
| ECON 2302 | 3 | ECON 23016 | 3 |
| POLS 23055 | 3 | POLS 23065 | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| BANA 3363 | 3 | ECON 3357, 4357, or 4365 | 3 |
| FINC 3320 | 3 | MGIS 3310 | 3 |
| MGMT 3310 | 3 | MGMT 3370 | 3 |
| MKTG 3310 | 3 | MKTG 3320 | 3 |
| PSYC 1301 or SOCI 1301 | 3 | MKTG Technical Electives7 | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| ACCT 3304 | 3 | General Electives | 3 |
| BUAD 3335 | 3 | MGMT 4390 | 3 |
| MKTG 3328 | 3 | MKTG 4340 or MGMT 4340 | 3 |
| MKTG 4350 | 3 | MKTG 4390 | 3 |
| MKTG Technical Electives7 | 3 | MKTG Technical Electives7 | 3 |
| 15 | 15 | ||
| Total Hours: 120 | |||
| 1 | Satisfies requirement for Core Curriculum Component Area IX (Component Area Option). |
| 2 | Satisfies requirement for Core Curriculum Component Area I (Communication). |
| 3 | Satisfies requirement for Core Curriculum Component Area VI (U.S. History). |
| 4 | Satisfies requirement for Core Curriculum Component Area II (Mathematics). |
| 5 | Satisfies requirement for Core Curriculum Component Area VII (Political Science/Government). |
| 6 | Satisfies requirement for Core Curriculum Component Area VIII (Social and Behavioral Sciences). |
| 7 | Marketing Technical Electives, choose 3 total from the following list: |
| Code | Title | Hours |
|---|---|---|
| MKTG Technical Prescribed Electives | ||
| MKTG 3335 | Retailing | 3 |
| MKTG 3350 | Services Marketing Management | 3 |
| MKTG 3370 | Mkt Comm Promotional Strategy | 3 |
| MGMT 3372 | Supply Chain Management | 3 |
| MKTG 4085 | Special Topic (can only be taken once) | 3 |
| MKTG 4330 | Sales Management | 3 |
The BBA in Marketing is designed to provide graduates with the following marketable skills:
- Professional communication skills: verbal and written.
- Critical thinking, problem solving, and analytic ability.
- Teamwork, interpersonal skills, and influencing skills.
- Proficient with productivity software.
- Creativity and ability to think outside the box.
