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MKTG 3310. Principles Of Marketing. 3 Hours.
Students are provided general knowledge on the marketing of goods, services, and ideas. They will focus on key marketing concepts and the role of marketing within organizations. Students will learn how marketers deliver value in satisfying customer needs and wants in a dynamic global environment. Students will understand the elements of the marketing mix, market segmentation and targeting, marketing strategies, consumer behavior, marketing research, supply chain management, branding and product development, pricing strategies, professional selling, market planning, and promotion.
Prerequisite: Junior standing.
Bachelor of Science, Major in Health Care Administration
...in BIOL 2402 . HLTH 3350 , HLTH 3361 , MKTG 3310 , HLTH 4365 , HLTH 4366 , HLTH 4390...
Bachelor of Science, Major in Kinesiology (Applied Exercise Science)
...college math. MKTG 3310 , KINE 3364 , and KINE 3373 require Junior Standing. MGMT 3310 requires...
Bachelor of Science, Major in Wellness Management
...HLTH 4364 , HLTH 4387 , KINE 3373 and MKTG 3310 require Junior Standing. ATTR 3370 requires...
Bachelor of Arts, Major in Fashion Merchandising
...MGMT 3310 requires a minimum of 30 hours course work completed. 11 MKTG 3310 requires...
Bachelor of Science, Major in Fashion Merchandising
...MGMT 3310 requires a minimum of 30 hours of course work completed. 8 MKTG 3310...
