Bachelor of Business Administration, Major in Marketing
Each BBA degree consists of
- the University Core Curriculum
- the Business Core
- Courses required for the major
- Computer Literacy (BUAD 1305 or CSTE 1330)
- Elective(s)
Transfer students must take at least 50% of the required business curriculum for the BBA in residence at SHSU, which may include courses taken at The Woodlands Center campus or through SHSU Online .
Major-Specific Requirements
A minimum grade of “C” is required in all Marketing courses taken for the Marketing major.
| Code | Title | Hours |
|---|---|---|
| Bachelor of Business Administration, Major in Marketing | ||
| Core Curriculum | ||
| Component Area I (Communication) | 6 | |
| Component Area II (Mathematics) | 3 | |
| Component Area III (Life and Physical Science) | 8 | |
| Component Area IV (Language, Philosophy, and Culture) | 3 | |
| Component Area V (Creative Arts) | 3 | |
| Component Area VI (U.S. History) | 6 | |
| Component Area VII (Political Science/Government) | 6 | |
| Component Area VIII (Social and Behavioral Sciences) | 3 | |
| Component Area IX (Component Area Option) | 4 | |
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| ENGL 1301 | 3 | ENGL 1302 | 3 |
| HIST 1301 | 3 | HIST 1302 | 3 |
| Component Area III: Life and Physical Science | 4 | Component Area III: Life and Physical Science | 4 |
| BUAD 1305 or CSTE 1330 | 3 | MATH 1324 | 3 |
| KINE 2115, ECON 1100, or NGLI 1101 | 1 | Component V: Creative Arts | 3 |
| 14 | 16 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| POLS 2305 | 3 | POLS 2306 | 3 |
| ACCT 2301 | 3 | ACCT 2302 | 3 |
| ECON 2302 | 3 | BUAD 2321 or COMS 1361 | 3 |
| Component Area IV: Language, Philosophy, and Culture | 3 | ECON 2301 | 3 |
| BANA 2372 | 3 | BUAD 2301 | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| PSYC 1301 or SOCI 1301 | 3 | MGMT 3370 | 3 |
| MGMT 3310 | 3 | MGIS 3310 | 3 |
| BANA 3363 | 3 | MKTG 3320 | 3 |
| FINC 3320 | 3 | Marketing Elective1 | 3 |
| MKTG 3310 | 3 | ECON 3357, 4357, or 4365 | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| MKTG 4350 | 3 | MKTG 4340 | 3 |
| BUAD 3335 | 3 | MKTG 4390 | 3 |
| MKTG 3328 | 3 | Marketing Elective1 | 3 |
| Marketing Elective1 | 3 | MGMT 4390 | 3 |
| ACCT 3304 | 3 | General Elective | 3 |
| 15 | 15 | ||
| Total Hours: 120 | |||
1 MKTG Elective, choose from the following (3 total)
| Code | Title | Hours |
|---|---|---|
| MKTG 3335 | Retailing | 3 |
| MKTG 3350 | Services Marketing Management | 3 |
| MKTG 3370 | Mkt Comm Promotional Strategy | 3 |
| MKTG 4330 | Sales Management | 3 |
| MGMT 4360 | Supply Chain Management | 3 |
